You’re posting on social media, but no one’s seeing it. No likes, no comments, no calls. Just silence.
It’s not that social media doesn’t work—it’s that random posting doesn’t. If you want to get noticed by local homeowners, you need a plan. Show your real work, post consistently, and choose the platforms that actually matter. When done right, social media turns your photos and videos into real leads.
Why Social Media Matters for Insulation Contractors
Homeowners look online before they make a call. If you’re not showing up, you’re not in the game.
A strong social presence helps you:
- Stay visible in your area
- Build trust with people who don’t know you yet
- Show the kind of work you do
- Turn casual followers into paying customers
If you’re not posting, they’re finding someone else who is.
The Best Platforms to Focus On
Not every platform is worth your time. Start with the ones where your customers spend time.
Facebook and Instagram First
These are the two platforms that matter most. People use them to look for local businesses, read reviews, and check out job photos.
- Use Facebook to join local groups, ask for referrals, and post finished jobs.
- Use Instagram to share visuals—before/after shots, crew photos, and short videos.
Add YouTube and TikTok Later
- YouTube is useful if you want to post longer videos like walk-throughs or Q&As.
- TikTok works for quick tips and casual behind-the-scenes clips if you want to show personality.
What Kind of Content Brings in Leads
Not all content gets attention. Here’s what actually works.
Post Before-and-After Photos
Show what the job looked like before and after you finished. Clean results catch attention.
Example: One contractor posted a crawlspace job before and after—got 12 calls in 3 days.
Share Reviews With Photos
Don’t just reply to reviews—turn them into posts. Add a crew photo or a shot of the finished job.
Example: A business that shared one review post a week grew their page activity by 180% in two months.
Answer Questions in Short Videos
Talk about what homeowners ask most:
- “How long does spray foam last?”
- “What insulation works best in basements?”
Record your answer at the job site. Keep it short and clear.
Posting Strategies That Work
Consistency matters. You don’t need to post daily—but you do need to post regularly.
Post 2–3 Times a Week
Stick to a routine. Even one or two posts a week help you stay visible.
Use Local Tags
Tag your city, area, or neighborhood in each post. It helps local people find your page.
Turn Every Good Job Into a Post
Finished a job? Take a few photos. Got a great review? Share it. Make it a habit.
Don’t Use Stock Photos
Homeowners want to see your real team—not generic images. Show your crew, your tools, your process.
Watch Engagement, Not Follower Count
It’s better to have 50 local followers who message you than 5,000 random ones. Look for comments, messages, and clicks.
Example: A $25 boost on a short attic insulation video hit 5,000 local views in one weekend.
Mistakes to Avoid
- Going silent. If you stop posting, people forget you.
- Posting random stuff. Every post should show your work, answer a question, or share a result.
- Ignoring your inbox. If someone messages you, respond fast.
- Trying to look perfect. Real content beats polished fluff every time.
How Spray Foam Genius Marketing Helps You Win
We know contractors are busy. You don’t have time to manage posts, edit videos, or plan content. That’s where we come in.
- We use real photos and videos from your jobs
- We handle posting, captions, and hashtags
- We keep your content focused on your service area
- We track leads and calls—not just likes
You keep working—we’ll keep your brand active and visible online.
Platform Comparison Table
| Platform | Why Use It | Best Content | Key Tip |
| Local reach, reviews | Job photos, testimonials | Join local groups | |
| Visual-focused | Reels, site photos | Use stories weekly | |
| YouTube | Long videos, SEO | Walk-throughs, Q&As | Add location in video title |
| TikTok | Quick, casual content | Tips, behind-the-scenes | Keep clips under 30 seconds |
Tips for Contractors
- Post your crew, not stock photos
- Use short clips instead of text posts
- Always tag your service area
- Share every good review
- Post every week—don’t disappear
Social Media = Visibility + Trust + Leads
If you want more jobs in your area, you have to stay visible. Posting the right way shows people who you are, what you do, and why they should choose you. Without a plan, you’re wasting time. With the right plan, your content turns into calls.
Let Spray Foam Genius Marketing handle the strategy so you can focus on the job.
Contact Spray Foam Genius Marketing
Spray Foam Genius Marketing
📞 USA: 877-840-FOAM
📞 Canada: 844-741-FOAM
📧 [email protected]
🌐 Visit Website
FAQs
Why should insulation businesses be on social media?
Because that’s where homeowners are already looking for contractors.
Which platforms should I start with?
Start with Facebook and Instagram. They work best for local exposure.
How often should I post?
2–3 times a week. That’s enough to stay visible.
What kind of content works?
Real job photos, videos, customer reviews, and simple tips.
How do I turn followers into leads?
Use clear posts that show your work and include a call to action.
Should I use paid ads?
Yes, but only boost good posts. A small budget can go a long way.
How do I get more people to engage with my posts?
Use short videos, tag locations, and show real people doing real work.
Can I manage social media myself?
You can start on your own. But if you want to grow faster, hire a team that knows what works.
What mistakes should I avoid?
Don’t go silent. Don’t use fake photos. Don’t post without a goal.
How does Spray Foam Genius Marketing help?
We handle all of it—content, planning, posting, and tracking results.
- 5 Google My Business Hacks to Double Your Leads for Spray Foam Insulation Contractors - January 14, 2025
- Why Spray Foam Contractors Cannot Ignore Reputation Management in 2025 - January 13, 2025
- Local SEO Secrets Every Spray Foam Contractor Must Know to Win in 2025 - January 13, 2025