Most spray foam contractors hit a wall at some point: “We do solid work, but the calls just don’t come in like they should.” Relying on word-of-mouth won’t cut it anymore. If you’re not showing up where people are searching, you’re losing work to someone else who is.
This guide shows you how to fix that. You’ll learn step-by-step strategies that actually get results—online and offline. No fluff, just straight-up advice you can use.
Why It’s Hard to Get Leads in Spray Foam
Homeowners don’t wake up thinking about insulation. They only look into it when there’s a problem—cold rooms, high bills, or a contractor tells them they need it. That means they’re only searching when it matters, and you have a short window to get their attention.
The problem is, most contractors aren’t ready when that moment comes. Their Google listing is outdated, their website’s slow, and their marketing is inconsistent. That’s why the leads don’t come in.
The 7 Best Ways to Get More Spray Foam Leads
1. Get Your Google Business Profile Right
- Add jobsite photos, updated every few weeks
- Make sure your phone number, hours, and service areas are listed
- Ask every customer for a review and reply to each one
One contractor saw an 80% increase in calls just by updating photos and getting 10 new reviews.
2. Run Google Ads in Your Service Area
- Use clear offers: “Free Estimate,” “Same Week Service”
- Set a daily budget you can afford
- Track which keywords bring calls
If you do this right, one job pays for the ad spend.
3. Post Job Photos with Location Tags
- Example: “This 2-car garage in Austin had no insulation. Temps dropped 15°F after spray foam.”
- Tag the city or neighborhood
- Add a call to message or call you
These posts show real work and build trust fast.
4. Ask for Reviews the Right Way
- Send a review link by text the same day the job is done
- Say thank you, and let them know how much reviews help
- Get in the habit: every job, every time
More reviews = more trust = more calls.
5. Put Up Yard Signs and Use Door Hangers
- Keep it simple: logo, phone number, website
- Leave flyers or door hangers on 20–30 nearby homes
One contractor got 12 leads from just two jobs doing this.
6. Make Your Website Work
- Add a “Request a Quote” form at the top
- Keep it short: name, phone, service area, and a comment box
- Use your own job photos, not stock images
If your site loads slow or looks outdated, people leave.
7. Create Referral Deals with Builders or HVAC Crews
- Offer $50 per job that books
- Return the favor when possible
- Make the process fast and simple
Even one good partner can bring in steady work.
What to Do If Leads Have Slowed Down
Checklist
- Is your Google listing active with photos and reviews?
- Can people find your phone number or quote form fast?
- Are you posting your work regularly?
- Are you asking every happy customer for a review or referral?
You don’t always need to spend more. Sometimes, you just need to do the basics right.
How to Track Where Your Leads Come From
- Use different phone numbers for your ads, website, and signs
- Ask every caller: “How did you hear about us?”
- Look at which posts or ads bring in the most messages
- Check your website traffic once a week
Once you know where the best leads come from, focus more on that channel.
When You Need Help
If you’re spending all your time on installs and don’t have time to update listings, run ads, or post photos, that’s normal. But don’t ignore it. The longer you wait, the more jobs you miss.
Spray Foam Genius Marketing builds lead systems made for the spray foam industry. No guessing, no fluff—just real results.
Quick Comparison: Which Methods Work Best?
| Strategy | Low Cost | Easy Start | High Leads |
| Google Business Profile | ✅✅✅ | ✅✅✅ | ✅✅ |
| Google Ads | ✅✅ | ✅✅ | ✅✅✅ |
| Social Media Posting | ✅✅✅ | ✅✅ | ✅✅ |
| Yard Signs & Door Hangers | ✅✅✅ | ✅✅✅ | ✅✅ |
| Referral Partnerships | ✅✅✅ | ✅ | ✅✅✅ |
Ready to Get More Leads?
You don’t need to hope the phone rings. When your online presence, reviews, ads, and referral systems all work together, the leads don’t just show up—they grow.
Spray Foam Genius Marketing builds lead-generation systems that fit how contractors work. We get it done, so you can focus on spraying foam.
Contact Info
📞 USA: 877-840-FOAM
📞 Canada: 844-741-FOAM
📧 [email protected]
🌐 sprayfoamgeniusmarketing.com
FAQs
What’s the fastest way to get spray foam leads?
Start by fixing your Google Business Profile. That’s where most calls begin.
How do I show up higher on Google?
Keep your listing active, add photos often, and get regular reviews.
Is Google Ads worth it?
Yes. With the right setup, even a small daily budget brings in leads.
How do I turn old jobs into new ones?
Post before-and-after photos, ask for reviews, and check in after 6–12 months.
Which platform is better: Google or Facebook?
Use both. Google captures searches, Facebook builds awareness and retargets.
Can I get leads without a website?
Yes, but a good website with a lead form makes a big difference.
What’s a good conversion rate for jobs?
10–30% depending on your pricing, service area, and how fast you respond.
How do I know what’s working?
Track your calls and form submissions. Ask every client how they found you.
Do referral programs still work?
Yes. Offer a clear reward and make it easy to refer you.
What hurts lead generation the most?
Being invisible online, having no reviews, and not following up on interest.
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