The Genius Map Pack Method

The complete system for spray foam contractors to rank on Google without paid ads.

$997

Complete Course

Watch Course

Trusted by spray foam contractors across North America

Every Month You Are Invisible, a Competitor Gets Your Jobs

If your business is not ranking in the Google Map Pack, you are losing jobs to competitors who are.

This system shows you exactly how to fix that.

  • No ads needed
  • No agency needed
  • No tech background needed

$216,000

Annual Cost of Being Invisible
(18 lost jobs × $12,000 average)

What's Inside

Everything you need to dominate Google Maps in your market

7 Training Modules

Comprehensive video training covering every aspect of Google Business Profile optimization

16 Training Videos

Step-by-step video walkthroughs showing exactly what to do and how to do it

Step-by-Step GBP Setup

Complete walkthrough of setting up your profile correctly from scratch

Ranking Strategies

Proven tactics specifically for spray foam contractors to outrank competitors

Optimization Walkthrough

Advanced optimization techniques to maximize your visibility and leads

5 Downloadable Templates

Ready-to-use templates, checklists, and scripts to implement immediately

30-Day Action Plan

Day-by-day roadmap to take you from invisible to ranking in 30 days

Lifetime Access

Pay once, access forever including all future updates to the course

What's Inside

This is for you if...

  • You own or manage a spray foam insulation business
  • You rely on local customers finding you online
  • You want to rank higher on Google Maps without paying for ads
  • You're willing to put in 30 minutes a week to optimize your profile

This is NOT for you if...

  • You expect results without doing the work
  • You're looking for a "magic button" solution

About Spencer

Spencer specializes in helping spray foam contractors get found online. This course contains the exact system used to help contractors across North America rank in the Google Map Pack and generate consistent leads without paying for ads.

Welcome to The Genius Map Pack Method

Getting Started - Foundation Videos

Gmail Setup

Foundation Video

Google Business Profile Setup

Foundation Video

Module 1: Welcome & The Visibility Problem

Video 1: Welcome

Student Action Checklist:

  • Watch the welcome video all the way through
  • Write down your city name and 2 nearby cities you want to rank in
  • Do a Google search right now for 'spray foam near me' and screenshot where you currently show up

Video 2: The $216,000 Problem [4-5 min]

Student Action Checklist:

  • Pull up Google Analytics or your call tracking if you have it and note your current monthly leads
  • Do the same math with your own numbers and write down your personal monthly cost of being invisible
  • Screenshot your current Map Pack ranking for your top 3 search phrases

Module 2: How Google Works - The 4 Places

Video 1: The 4 Places Explained [4-5 min]

Student Action Checklist:

  • Screenshot the Google results page for your top search phrase and label all 4 sections
  • Note which section your business currently appears in, or if it does not appear at all
  • Log into your Google Business Profile at business.google.com to confirm it exists

Video 2: The Map Pack — Why Only 3 Spots [3-4 min]

Student Action Checklist:

  • Search your primary service plus your city and take a screenshot of the current Map Pack
  • Note the star ratings and review counts of the top 3 competitors
  • Write down one thing each competitor is doing that you are not currently doing

Video 3: The Radio Antenna Concept [3-4 min]

Student Action Checklist:

  • Rate your current antenna height from 1 to 10 based on: website content (1-3), GBP activity (1-3), directory listings (1-4)
  • Write down the one area where you are weakest
  • Commit to one action this week that will make your antenna taller

Module 3: Pillar 1 - Foundation (GBP Setup)

Video 1: Setting Up Your Google Business Profile [5 min]

Video 1 (Continued): GBP Setup Walkthrough

Student Action Checklist:

  • Log into business.google.com
  • Confirm your primary category is set to Insulation Contractor
  • Write and publish your business description (2-3 sentences, include your city and service)
  • Fill in all business hours including holiday hours
  • Add all service areas you cover

Video 2: Photos That Actually Help You Rank [4 min]

Student Action Checklist

  • Upload a minimum of 10 photos to your GBP right now
  • Rename at least 5 photo files to include your service and city before uploading
  • Set a reminder on your phone to take one photo at every job going forward
  • Add at least one team photo

Video 3: Services [3-4 min]

Student Action Checklist

  • Add every service you offer with a 1-2 sentence description
  • Check all applicable attributes
  • Verify your service area includes all cities and zip codes you actually serve
  • Preview your profile as a customer by searching your business name on Google

Module 4: Pillar 2 - Authority (Reviews & Photos)

Video: Why Reviews Are A Ranking Signal + The Review Script That Works [7-9 min]

Student Action Checklist:

  • Count your current total reviews and note the date of your most recent review
  • Read through your last 10 review responses and note whether you mentioned your service and city
  • Set a review goal: how many reviews do you want by the end of 90 days?

Student Action Checklist

  • Create your Google review QR code and print 10 copies on cardstock
  • Buy a pack of $5 coffee gift cards to keep in your truck
  • Write your own version of the review ask script in your own voice
  • Update your next 5 review responses to include your service name and city
  • Set a recurring calendar reminder every Friday to respond to any new reviews

Module 5: Pillar 3 - Activity (Posts & Updates)

Video 1: Google Business Posts — The 30-Minute Monthly Habit [4-5 min]

Student Action Checklist:

  • Create and publish your first GBP post today
  • Include a real job photo, 150+ words describing the job, and a link to your website
  • Set a recurring calendar reminder twice a month to publish a new post
  • Write 3 post ideas right now based on recent jobs so you are never stuck for content

Module 6: Pillar 4 - Expansion (Directories & AI)

Video 1: Directory Listings — Consistency Is Everything [4-5 min]

Student Action Checklist:

  • Write down your exact NAP (Name, Address, Phone) format as it appears on Google
  • Check your Yelp listing and update it to match exactly
  • Check and update Angi/HomeAdvisor
  • Join SPFA if you have not already and claim your member listing
  • Claim and optimize your BBB listing
  • Use Moz Local or BrightLocal to scan for any other inconsistent listings

Video 2: AI Search — What It Means For Your Business [4-5 min]

Student Action Checklist:

  • Search for your business category in your city on ChatGPT or Perplexity right now
  • Note whether your business appears and what information is shown
  • Identify 3 questions your customers ask you regularly that are not answered on your website
  • Add those 3 answers to your website as a FAQ section or service page content

Module 7: Your 30-Day Action Plan

Video 1: Your First 30 Days — The Exact Order of Operations [5 min]

Student Action Checklist:

  • Print or save the 30-Day Action Plan checklist
  • Block 2 hours in your calendar for Week 1 tasks
  • Share this plan with whoever handles your marketing or office admin
  • Check your rankings for your top 3 search phrases before you start so you have a baseline to measure against in 90 days
  • Come back to this course in 90 days and watch module 2 again — your perspective will be completely different

Frequently Asked Questions

How long does it take to complete the course?

The course contains approximately 2 hours of video content. Most students complete it over a weekend and begin implementing the 30-day action plan immediately.

No. This course is designed for contractors, not tech experts. If you can use email and browse the internet, you have all the technical skills needed.

Yes. The strategies work in any market, whether you’re in a major city or rural area. The course includes specific tactics for competitive markets.

Perfect. This course will show you how to optimize your existing profile for maximum visibility. Most existing profiles are only 20% optimized.

You get lifetime access to all course materials and future updates. While there is no one-on-one coaching included, the course is designed to be self-sufficient.

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