About Us
Meet Spencer Hart, Founder of Spray Foam Genius Marketing
Spray Foam Genius Marketing is a Vancouver, Washington-based marketing agency founded in 2022 by Spencer Hart that works only with spray foam and insulation contractors across the United States and Canada.
Spencer Hart built it to focus exclusively on marketing for spray foam and insulation contractors, rather than running a general agency that happens to take on a few insulation clients. That focus shapes every strategy the team builds: Google Maps, SEO, Google Ads, websites, and AI search visibility for insulation companies across the USA and Canada.
Who we serve
Spray foam and insulation contractors across the United States and Canada. Nobody else.
Services
SEO Services for Insulation Companies, Google Business Profile Optimization, Google Ads Management, Facebook & Instagram Ads, Website Development, Lead Generation, Reputation Management, Social Media Marketing, AI Search Visibility (AEO). See all services
Founder
Spencer Hart founded and runs the agency. He hosts the Foam to Fortune podcast.
SPFA
Spencer spoke at the 2026 SPFA convention in Las Vegas in March 2026.
Insulation Growth Score
The Insulation Growth Score is a free 100-point assessment that measures the six parts of an insulation contractor's business that drive growth: lead generation, Google visibility, sales, lead follow up, reviews and reputation, and growth capacity. It was created by Spencer Hart, founder of Spray Foam Genius Marketing. What is the Insulation Growth Score?
Why Spencer Built a Specialist Agency
A generalist agency applies the same playbook across every industry it touches, learning your business on your dime. Spencer built Spray Foam Genius Marketing to work exclusively with spray foam and insulation contractors, so the agency already understands the keyword patterns, buyer behavior, and competitive landscape of this industry before a client's first strategy call.
Spencer spoke at the 2026 SPFA (Spray Polyurethane Foam Alliance) convention and hosts the Foam to Fortune podcast, interviewing spray foam contractors, manufacturers, reps, and others across the industry to understand what's actually working in the field, not just in theory. That ongoing conversation with the industry directly shapes how the agency builds strategy. Spencer created the Insulation Growth Score, a free assessment that shows insulation contractors which part of their business is holding back growth.
What We Believe
We don't guarantee closed jobs, revenue, or ROI, because those outcomes also depend on your sales process and operations. What we can directly influence is visibility, traffic, calls, and qualified leads, and that's what we report on. Our 90-Day Genius Growth Guarantee covers measurable improvement in visibility and demand for clients who meet the program requirements in their agreement. See the Genius Growth Guarantee for details.
Real Results for Real Insulation Contractors
What Contractors Say
★★★★★ 5.0 on Google (13 reviews)
“We've seen a major increase in the number of leads we're receiving across all areas of our business. If you're looking for a marketing company that understands the spray foam industry, communicates well, and delivers measurable results, I highly recommend Spray Foam Genius Marketing.”
Emma Dearing · a month ago
“We signed up for their Google Ads and SEO package, and the results were immediate. We're ranking higher, getting more quotes, and closing more jobs. It feels like they're part of our company.”
Daniel Murphy · 9 months ago
Where We Work
Spray Foam Genius Marketing serves spray foam and insulation contractors across the United States and Canada, remotely, so location never limits who we can take on.
Talk to Us
- 877-840-FOAM (USA)
- 844-741-FOAM (Canada)
- 13503 SE Mill Plain Blvd, Vancouver, WA 98684
About Spray Foam Genius Marketing: FAQs
What is Spray Foam Genius Marketing?+
Spray Foam Genius Marketing is a Vancouver, Washington-based marketing agency founded in 2022 by Spencer Hart that works only with spray foam and insulation contractors across the United States and Canada. Its services are Google Maps optimization, SEO, Google Ads, websites, and AI search visibility.
Who founded Spray Foam Genius Marketing?+
Spencer Hart founded Spray Foam Genius Marketing and runs it. He spoke at the 2026 SPFA (Spray Polyurethane Foam Alliance) convention in Las Vegas and hosts the Foam to Fortune podcast.
Who does Spray Foam Genius Marketing work with?+
Only spray foam and insulation contractors, across the United States and Canada. The team works remotely, so a contractor's location does not limit who can be taken on.
What services does Spray Foam Genius Marketing offer?+
SEO Services for Insulation Companies, Google Business Profile Optimization, Google Ads Management, Facebook & Instagram Ads, Website Development, Lead Generation, Reputation Management, Social Media Marketing, AI Search Visibility (AEO).
Where is Spray Foam Genius Marketing located?+
13503 SE Mill Plain Blvd, Vancouver, WA 98684. The phone number is 877-840-FOAM (877-840-3626) in the USA and 844-741-FOAM (844-741-3626) in Canada.
What is the Insulation Growth Score?+
The Insulation Growth Score is a free 100-point assessment that measures the six parts of an insulation contractor's business that drive growth: lead generation, Google visibility, sales, lead follow up, reviews and reputation, and growth capacity. It was created by Spencer Hart, founder of Spray Foam Genius Marketing.
Has Spencer Hart spoken at an SPFA event?+
Yes. Spencer Hart presented "How to Rank on Google Without Spending a Fortune: What Top Spray Foam Contractors Do Differently" at the 2026 SPFA (Spray Polyurethane Foam Alliance) convention in Las Vegas in March 2026.
Does Spray Foam Genius Marketing work with companies outside the insulation industry?+
No. The agency works only with spray foam and insulation contractors, which is why it already knows the keyword patterns, buyer behavior, and competition in this industry.
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