What Google Ads Management Includes
Campaign Strategy & Setup
Search campaigns structured around real insulation search intent, residential, commercial, new construction, and emergency jobs, instead of a generic home-services template.
Call & Form Tracking
Every click, call, and form tied back to the exact campaign and keyword that produced it, so you know precisely what your ad spend is actually generating.
Landing Pages Built to Convert
Dedicated landing pages that match what the ad promised, instead of sending paid clicks to a generic homepage and losing them before they convert.
Ongoing Optimization
Bids, budgets, keywords, and negative keywords refined against real lead quality data, not left on autopilot after launch.
Google Ads works best alongside organic visibility, not instead of it. See our SEO and Google Business Profile pages for the channels that keep producing leads after the ad spend stops.
What the Work Looks Like
Search ads aimed at people looking for a contractor right now, with a call button and a landing page that matches the ad.
A Real Example: Manhattan, New York
680% Increase in Calls in 90 Days
100+ Qualified Inbound Calls Per Month
Before: Inconsistent visibility with several competitors outranking them across Manhattan.
After: Strong Google Maps visibility across Manhattan. Lead volume reportedly increased enough for the company to open another location in Queens.
This client's individually reported result from our full Genius Growth System, not a typical or guaranteed outcome.
Read the full case study →Why Insulation Ad Campaigns Need Their Own Setup
A generic home-services campaign treats every contractor the same. Insulation search traffic is different, and the difference decides whether your budget produces estimates or wasted clicks.
A large share of people searching for spray foam are homeowners comparing DIY kits, renters, job seekers, or students. A campaign that does not filter those searches pays for every one of them.
Because we only manage ads for spray foam and insulation contractors, our keyword lists, negative keywords and landing pages start from this industry's real search behavior, not a template.
Searches We Bid On and Searches We Block
Every account starts with intent. We bid on searches that sound like a buyer ready to talk to a contractor, and we block the ones that sound like a project someone plans to do themselves.
Example searches worth bidding on
Example negative keywords that filter wasted traffic
These lists are examples of how we think, not a copy of your account. Your real lists come from your services, your service area and the search terms your own campaigns report back.
Landing Pages That Match the Ad
A click on an attic insulation ad should land on an attic insulation page, not your homepage. We build landing pages around one service and one service area, with a short form and a tracked phone number above the fold.
One page per service
Spray foam, attic, crawl space and commercial work each get a focused page, so the message matches what the visitor searched.
Trust near the action
Reviews, license and insurance details and your service area sit next to the call button, where a hesitant homeowner looks.
A form that is easy to finish
Short forms and click-to-call buttons on mobile, because most contractor searches happen on a phone.
Tracked to the keyword
Each call and form is tied back to the campaign and keyword that produced it, so you see what your spend actually bought.
What Your Cost Per Lead Depends On
We do not quote a cost per lead before we have looked at your market. Cost per lead moves with market size, competition, season, the service you are advertising and how well your landing page converts.
A free market visibility audit shows how much search demand exists in your service area and who else is bidding for it. See our pricing page for how investment is structured.
How Google Ads Fits Into a Full Growth System
Google Ads is one of four primary channels in our Genius Growth System, alongside Google Maps & GBP, SEO, and AI search visibility. Ads capture demand immediately; the other three channels build the visibility that keeps generating leads long after a campaign is paused. See the full Genius Growth System and our reporting approach for how we track what your ad spend is actually producing.
Google Ads: FAQ
Should spray foam contractors use SEO or Google Ads?+
Most contractors get the best results running both together. Ads capture demand happening right now; SEO builds organic visibility that compounds and keeps producing leads without an ongoing cost per click.
How much do Google Ads cost for insulation contractors?+
Ad spend goes directly to Google and is separate from our management fee. It varies by market competition, often $1,500–$5,000+ per month in spend depending on your area. See our pricing page for how management fees scale with your overall plan.
How fast do Google Ads start producing leads?+
Campaigns can start generating clicks and calls within days of launch, though the first few weeks are typically spent refining keywords, negative keywords, and landing pages based on real performance data.
Do you manage the ad spend or just the campaigns?+
Ad spend goes directly to Google and is separate from our management fee, which covers strategy, setup, tracking, landing pages, and ongoing optimization.
See what Google Ads could do in your market.
Get a free market visibility audit and see how much demand is available in your service area right now.
Get My Free Market Visibility AuditAlso see marketing pricing or check your Google Maps visibility free.