Google My Business Optimization Checklist for Spray Foam Contractors

You’ve got a Google Business Profile. Your name’s on the map. But calls? Barely coming in.

That’s because most profiles aren’t set up to get results. If you’re not showing up in the top map spots, you’re invisible to the people ready to book. This guide shows you exactly how to fix that. No fluff—just a clear checklist that brings in local leads without spending money on ads.

Why Your Google Business Profile Brings in Free Leads

When someone searches “spray foam insulation near me,” they don’t scroll to your website—they see the top 3 businesses in the map pack. That’s your real first impression.

Most spray foam contractors either don’t show up at all, or they sit below competitors because their profile is missing key info. A complete, optimized profile moves you to the top. More views. More clicks. More calls.

Step-by-Step Optimization Checklist for Contractors

Set the Right Business Category

Make your primary category “Insulation Contractor.” That tells Google what you do. Don’t guess. You can also add extras like “Contractor” or “Building Materials Supplier” if they fit.

Add Local Services

List your services by name and location. Examples:

• Attic insulation – San Antonio
  
• Spray foam – Richmond homes
  
• Crawl space sealing – Edmonton
  

Write short descriptions that include the service and city. Google uses these to match you to searches.

Upload Real Job Photos

Take photos from each job. Upload them every week. Label them like this:

• attic-insulation-orlando.jpg
  
• garage-spray-foam-calgary.jpg
  

These get picked up by Google. They also show customers you’re active and legit.

Use Local Keywords Where It Matters

Add city names in your service list, business description, and your review replies. Example: “Thanks, John! Glad we could help with your attic insulation in Dallas.”

That’s enough to get a local boost—don’t stuff it in everywhere.

Keep NAP Info Consistent

NAP = Name, Address, Phone Number.

What’s on your Google profile must match your website and every other listing. If your business name is “Smith Spray Foam LLC” on one site and “Smith Foam Insulation” on another, Google gets confused—and your ranking drops.

Check every listing. Fix any mismatches.

Get Reviews That Mention the Service and City

After every job, ask the customer for a review. Say something like:

“Would you mind mentioning the service and your city? That helps us a lot.”

It makes a difference. Reviews that say “spray foam in Denver” or “garage insulation in Phoenix” help Google rank you for those terms.

Post on Your Profile Weekly

Google looks for activity. When you post weekly, it sees your business as active and relevant.

Use posts to:

• Share a photo from a finished job
  
• Announce a promotion
  
• Answer a common question
  

Keep it short. Keep it real.

Extra Tips to Show Up Higher Than Local Competitors

Track Your Website Link with UTM Tags

Use a tracking link on your Google profile so you can see how many people are clicking from it. This shows what’s working and helps you improve over time.

Use a Call Tracking Number (The Right Way)

You can use a call tracking number, but also include your actual number as a secondary. That keeps your NAP consistent while still tracking calls.

Keep Your Info Fresh

Update your profile every month. Add new photos, check your hours, and stay on top of your reviews. It only takes 10 minutes.

Mistakes That Kill Your Local Visibility

• Picking the wrong business category
  
• Leaving service details blank
  
• Using stock photos
  
• Ignoring reviews
  
• Posting once and forgetting
  
• Inconsistent contact details
  

Fix these and you’ll beat most contractors in your area.

Google Business Profile Optimization Checklist

Item	Completed?	Boosts Ranking	Gets More Calls
Business Category Set Correctly	✅	✅✅✅	✅✅
NAP Info is Consistent	✅	✅✅	✅✅✅
Services Use Local Keywords	✅	✅✅✅	✅✅✅
New Photos Every Week	✅	✅✅	✅✅✅
Reviews Mention City & Service	✅	✅✅✅	✅✅✅
Weekly Posts Published	✅	✅✅	✅✅
UTM Links Added for Tracking	✅	—	✅✅

Ready to Get More Calls From Google?

Most contractors never finish setting up their Google profile. If your calls are slow, it’s time to fix that. This checklist gives you a way to show up first, get more clicks, and win more insulation jobs.

Need help?

📞 USA: 877-840-FOAM
📞 Canada: 844-741-FOAM
📧 [email protected]
🌐 sprayfoamgeniusmarketing.com

FAQs

What is Google Business Profile?

It’s your free listing on Google Maps. Customers find it before they ever visit your site.

How do I optimize my profile?

Set the right category, add services with local terms, upload photos, get reviews, post weekly, and keep info updated.

What category should I pick?

Use “Insulation Contractor” as your main one.

Do photos help?

Yes. They show you’re active and make your profile stand out.

How do reviews help?

Reviews with your service and city name help you rank for those terms.

What should I post?

Show recent jobs, answer common questions, and share any local deals.

Can I track traffic from Google?

Yes. Use UTM links on your website URL inside the profile.

Is it okay to use a call tracking number?

Yes, as long as your main number is also listed as a secondary.

Can I rank in multiple cities?

Only if you serve those cities and list them in your profile. One address = one main city.

How often should I update?

Check your profile every month. Post every week. Stay active.