Marketing Agency for Spray Foam & Insulation Contractors
Marketing for Spray Foam &
Insulation Contractors That Generates More Leads
Spray Foam Genius is a marketing agency built specifically for spray foam and insulation contractors. Our insulation marketing strategies combine Google Maps optimization, SEO, Google Ads, websites, and AI search visibility to help contractors get found and generate more qualified leads.
See What Better Visibility Looks Like →
#7
Avg. Map Pack Position
+18%
Visibility, Last 90 Days
Built for This Industry
Marketing Built for Spray Foam & Insulation Contractors
Spray Foam Genius isn't a general marketing agency that happens to work with a few contractors. Our marketing systems are built around how insulation companies compete, generate leads, and grow.
The Problem
Running a spray foam crew is hard enough. Marketing shouldn't be a second job.
Posting to Google Business, Facebook, and Instagram by hand every week.
One tool for rankings, another for reviews, another for reports, and none of them talk.
Guessing why the phone isn't ringing, with no real data to explain it.
Losing local jobs to competitors who simply show up first on Google Maps.
Content, GBP posts, and social all run on a schedule: set once, published automatically.
SEO, GBP, ads, reviews, and reporting in one team, one system, one point of contact.
A live dashboard shows exactly which channel is driving every call and lead.
A specialist team that works only with spray foam contractors, built to win the local pack.

Built By People Who Understand This Industry
Spencer Lund-Hart
Founder, Spray Foam Genius Marketing
Spencer Lund-Hart is the founder of Spray Foam Genius Marketing, a marketing agency specializing in helping spray foam and insulation contractors improve their online visibility and generate qualified leads. He built the agency to focus exclusively on this industry, rather than running a general agency that happens to take on a few insulation clients. That focus shapes every strategy the team builds: Google Maps, SEO, Google Ads, and AI search visibility for insulation companies across the USA and Canada.
Spencer is a speaker at the 2026 SPFA (Spray Polyurethane Foam Alliance) convention and hosts the Foam to Fortune podcast, interviewing spray foam contractors, manufacturers, reps, and others across the industry.
Meet Spencer & Learn About Spray Foam Genius →Real Results · Powered by the Genius Growth System
Real Results From Insulation Contractor Marketing
Don't take our word for it. Toggle the before and after.
Featured Case Study · Baton Rouge, Louisiana
240%
Increase in Calls
60 Days
Map Transformation
30+
Qualified Calls / Month
Reported Revenue
$30,000 / month → $30,000 / week
This client's individually reported result, not a typical or guaranteed outcome.
Keyword: Spray Foam Insulation
33 red, 1 green→51 green, 0 red
Google Maps visibility for “spray foam insulation” before and after 60 days of optimization for a spray foam contractor in Baton Rouge, Louisiana.
More Markets, More Results
Heatmap markers above are plotted at their real, measured Google Maps grid-point coordinates from our LeadSnap account.
Free Visibility Tools
Free Visibility Tools for Insulation Contractors
See how your company performs across Google Maps, your Google Business Profile, and AI search.
Google Maps Visibility
See Where You Actually Rank
See where your company appears across the market and where competitors may be outranking you.
Check My Map Visibility →- Categories Set
- Photos Incomplete
- Posts Inactive
Google Business Profile Audit
Find Problems Hurting Your Rankings
A 187-factor analysis of your Google Business Profile, built to catch what's costing you visibility.
Run My Free GBP Audit →AI Visibility
See If AI Can Find Your Company
See whether AI platforms understand your company as customers increasingly research contractors there.
Check My AI Visibility →Want us to show you which of these issues matter most in your market?
Get My Free Market Visibility AuditThe System
Multiple Channels. One Growth System.
Foundation, trust, traffic, leads, revenue: one connected system instead of disconnected tools.
What We Do
Everything Your Insulation Company Needs to Get Found
No single channel wins by itself. Paid ads capture demand right now while organic visibility builds longer-term equity behind it.
Google Maps & GBP
Own more of your local market.
Google Business Profile optimization, local SEO, service-area visibility, reviews, and the local proof that turns map views into calls.
Google Business Profile Optimization →SEO
Get found when customers search for insulation services.
Service pages, service areas, content, authority, and technical SEO built around how homeowners search for insulation work.
Learn About SEO for Insulation Contractors →Google Ads
Capture people actively looking for a contractor.
Paid campaigns that capture demand right now while organic visibility builds behind it. No single channel wins alone.
Google Ads for Insulation Contractors →AI Visibility
Prepare your company for how customers are beginning to search.
Making your company easier for AI platforms to find, understand, verify, and surface alongside traditional search.
AI Search Visibility for Insulation Contractors →The Platforms Powering Your Growth
Search Is Changing
AI Search Visibility for Insulation Companies
Your customers aren't only searching Google anymore. People are increasingly using AI platforms to research businesses, compare options, and decide who to contact. Spray Foam Genius is building strategies designed to make insulation companies easier for traditional search engines and AI systems to understand, verify, and surface.
The Plan
What Happens After You Hire Spray Foam Genius?
Conceptual marketing phases. Individual activities aren't contractual deliverables unless confirmed in your service agreement.
Build the Foundation
Research, tracking, audits, and competitive analysis.
See What's Included +Hide Details −
- Market research
- Competitor analysis
- Tracking set up
- Baseline heatmaps
- GBP audit
- Website audit
- Keyword research
Reporting
See Exactly What Your Marketing Is Producing
Marketing creates opportunity: visibility, calls, forms, qualified leads. Your sales process is what turns that opportunity into revenue.
68%
Map Visibility
47
Opportunities
9
Jobs Sold
$46.8k
Reported Revenue
Happy Clients
What contractors say after switching
EEmma Dearing
a month ago
★★★★★
Posted on Google
We've seen a major increase in the number of leads we're receiving across all areas of our business. If you're looking for a marketing company that understands the spray foam industry, communicates well, and delivers measurable results, I highly recommend Spray Foam Genius Marketing.
DDaniel Murphy
9 months ago
★★★★★
Posted on Google
We signed up for their Google Ads and SEO package, and the results were immediate. We're ranking higher, getting more quotes, and closing more jobs. It feels like they're part of our company.
FFletcher Fernandez
9 months ago
★★★★★
Posted on Google
The leads they deliver are serious customers who are ready to buy. We've reduced our wasted time and increased our close rate by almost 60%. We couldn't be happier with the partnership.
KKonnor Blake
9 months ago
★★★★★
Posted on Google
Best marketing company we've worked with. Real results and no excuses.
WWilmer Nicolas
9 months ago
★★★★★
Posted on Google
Reliable marketing company that knows exactly how to grow spray foam businesses. Highly recommended.
LLeon Hill
9 months ago
★★★★★
Posted on Google
Great team to work with! They boosted our leads fast and delivered exactly what they promised.
EEmma Dearing
a month ago
★★★★★
Posted on Google
We've seen a major increase in the number of leads we're receiving across all areas of our business. If you're looking for a marketing company that understands the spray foam industry, communicates well, and delivers measurable results, I highly recommend Spray Foam Genius Marketing.
DDaniel Murphy
9 months ago
★★★★★
Posted on Google
We signed up for their Google Ads and SEO package, and the results were immediate. We're ranking higher, getting more quotes, and closing more jobs. It feels like they're part of our company.
FFletcher Fernandez
9 months ago
★★★★★
Posted on Google
The leads they deliver are serious customers who are ready to buy. We've reduced our wasted time and increased our close rate by almost 60%. We couldn't be happier with the partnership.
KKonnor Blake
9 months ago
★★★★★
Posted on Google
Best marketing company we've worked with. Real results and no excuses.
WWilmer Nicolas
9 months ago
★★★★★
Posted on Google
Reliable marketing company that knows exactly how to grow spray foam businesses. Highly recommended.
LLeon Hill
9 months ago
★★★★★
Posted on Google
Great team to work with! They boosted our leads fast and delivered exactly what they promised.
- Emma Dearing, a month ago: We've seen a major increase in the number of leads we're receiving across all areas of our business. If you're looking for a marketing company that understands the spray foam industry, communicates well, and delivers measurable results, I highly recommend Spray Foam Genius Marketing.
- Daniel Murphy, 9 months ago: We signed up for their Google Ads and SEO package, and the results were immediate. We're ranking higher, getting more quotes, and closing more jobs. It feels like they're part of our company.
- Fletcher Fernandez, 9 months ago: The leads they deliver are serious customers who are ready to buy. We've reduced our wasted time and increased our close rate by almost 60%. We couldn't be happier with the partnership.
- Konnor Blake, 9 months ago: Best marketing company we've worked with. Real results and no excuses.
- Wilmer Nicolas, 9 months ago: Reliable marketing company that knows exactly how to grow spray foam businesses. Highly recommended.
- Leon Hill, 9 months ago: Great team to work with! They boosted our leads fast and delivered exactly what they promised.

Why Spray Foam Genius?
A specialist, not a generalist.
General Marketing Agency
Spray Foam Genius
✕Works across many industries
✓Focused on insulation contractors
✕Generic strategy
✓Industry-specific strategy
✕Learns insulation after being hired
✓Already understands the market
✕Measures traffic
✓Measures visibility and inbound demand
The Guarantee
Qualified Companies May Be Eligible for Our 90-Day Genius Growth Guarantee
If we can't demonstrate measurable improvement in your local visibility or inbound demand within the first 90 days, we continue managing your marketing at no additional cost until we do. It doesn't guarantee closed jobs, revenue, profit, or ROI, since those outcomes also depend on your sales and operational process.
Eligibility is based on factors including your market, current online presence, business capacity, and ability to meet program participation requirements.
See If My Company Qualifies →Who We Work Best With
Built for insulation companies ready to grow.
Curious what it costs?
See Marketing Pricing & What Affects Cost →Where We Work
Coverage across the USA and Canada
We build a dedicated local strategy for every market we serve, not a copy-pasted template with your city name swapped in.
FAQ
Spray Foam Marketing FAQs
How much does marketing for a spray foam company cost?+
Most insulation and spray foam companies invest between $2,000 and $10,000+ per month, depending on market size, competition, and growth goals. Exact cost depends on which channels you need and how competitive your market is, not a fixed package.
How long does SEO take for an insulation contractor?+
SEO compounds rather than jumping overnight. Most contractors see meaningful movement in local rankings within 60–90 days, with visibility and lead volume continuing to build over the following months as authority and content grow.
How long does Google Maps optimization take?+
Google Business Profile and Maps improvements often show initial movement faster than organic SEO, frequently within 30–60 days, with continued gains as reviews, citations, and local relevance signals build over time.
What is Google Business Profile optimization?+
It's fully building out and maintaining your Google Business Profile: categories, services, service areas, photos, posts, and review management, so your listing ranks higher in Google Maps and converts more of the people who find it.
Do you guarantee marketing results?+
We don't guarantee closed jobs, revenue, or ROI, because those outcomes also depend on your sales process and operations. What we can directly influence is visibility, traffic, calls, and qualified leads. Qualified companies may be eligible for our 90-Day Genius Growth Guarantee on measurable visibility and demand improvement.
What is the Genius Growth Guarantee?+
If we can't demonstrate measurable improvement in your local visibility or inbound demand within the first 90 days, we continue managing your marketing at no additional cost until we do. It applies to qualified companies; see if yours qualifies below.
Do you work with more than one insulation contractor in the same market?+
We're intentionally selective about how many contractors we take on in the same market. Reach out and we'll tell you directly whether your market is open.
Do you only work with spray foam companies?+
Spray foam is our core focus, but we also work with insulation contractors more broadly: fiberglass, blown-in, attic insulation, crawlspaces, and related trades. Our systems are built around how insulation companies compete and generate leads.
Can you work with my existing website?+
Often, yes. If your current site has a solid foundation, we can build on it. If it's holding you back on speed, structure, or conversions, we'll tell you exactly why and recommend a rebuild.
Do I own my website?+
That depends on the specific agreement in place for your account. Ask your point of contact for the exact terms before signing.
Do you manage Google Ads?+
Yes. Google Ads is one of our core service areas, built to capture immediate demand from homeowners actively searching for insulation work while your organic visibility builds behind it.
How do you track leads?+
Call tracking numbers, form tracking, and Google Business Profile insights feed into reporting, so you can see exactly which channel, call, or form produced which lead.
Can Spray Foam Genius help my company appear in AI search?+
Yes. As more homeowners use AI platforms like ChatGPT and Gemini to research contractors, we build around visibility, entity understanding, authority, and trust: the same signals that help AI systems find, verify, and surface your business.
What makes Spray Foam Genius different from a general marketing agency?+
We only work with spray foam and insulation contractors. That focus means we already understand how your industry generates leads, so our SEO, ads, and content are built around your business from day one instead of a generic template.
Do you work with insulation contractors throughout the United States and Canada?+
Yes, we serve spray foam and insulation contractors across the USA and Canada.
Find Out Where You're Invisible.
We'll look at your market, competitors, and current search visibility and show you where opportunities exist.