Average Monthly Marketing Investment
Choose your growth level. Each tier fits a different business stage and market condition.
Foundation
$2,000–$3,000/mo
Best For
Smaller or less competitive markets
Goal
Build visibility and steady inbound leads
Growth
$3,000–$6,000/mo
Best For
Growing companies adding crews
Goal
Consistent, predictable lead flow
Market Domination
$6,000–$10,000+/mo
Best For
Competitive metro markets
Goal
Aggressive growth and market share
Real-World Investment Examples
Single-crew contractor
Rural market
~$2,400/mo
Improve Maps visibility and steady calls
Two-crew company
Mid-size suburb
~$5,200/mo
Stabilize slow months and expand
Multi-crew metro company
Major metro
$9,000+/mo
Dominate search and scale
Illustrative examples of how investment scales with market size and competition, not specific client accounts. See our real client case studies for actual reported results.
What Determines Your Investment
Is a monthly plan the right fit right now?
Our monthly plans are built for companies that can reinvest in growth. A proposal call usually makes sense when:
- Your company brings in at least $500,000 a year.
- Your average job is $8,000 or more.
- You want a monthly plan. Pricing starts around $2,000/mo and is set by your market.
If that is not you yet, that is okay. Here is what we would suggest instead:
- Smaller budget or just starting out: run the free Market Visibility Audit and see what to fix first.
- Want leads delivered and paid for as they come in: Google Ads or Facebook Ads management is usually a better fit than a full marketing plan.
Break-even calculator
See how many extra jobs a month it takes to cover a monthly investment. This is simple math on your own numbers, not a promise of results.
Enter your numbers to see the result.
Ignores one-time setup costs and any ad spend paid directly to Google or Facebook. Your real close rate and margins decide the result.
Who This Is For
- Companies with capacity for more work
- Companies serving a defined geographic market
- Teams that answer and follow up with leads
- Businesses that care about reputation
- Owners interested in measurable growth
- Companies willing to participate in the process
Who This Is Not For
- Companies already at full capacity with no room for new work
- Businesses looking for a one-time fix rather than an ongoing system
- Companies unwilling to invest in a real website or tracking foundation
- Owners expecting guaranteed job closes or revenue, rather than qualified leads
Pricing: FAQ
Is there a contract?+
No. SFGM is month to month. If you decide to leave, just give us 30 days notice.
Do I own my website?+
Yes. After 90 days with us, we will transfer your website to the host of your choice if you ever leave. If you cancel before 90 days, the website stays with us.
How much does it cost?+
Pricing is based on your market: the area you serve, your competition and population. Book a call and we will show you the plan that fits your market.
How long until I see results?+
Google Ads can generate leads quickly, often within days. Google Maps and SEO build momentum over 60–90 days and continue compounding after that. Most contractors run both together for near-term and long-term results.
Do I need both Google Ads and SEO?+
Most contractors get the best results running both together. Ads capture demand happening right now; SEO builds organic visibility that compounds and keeps producing leads without an ongoing cost per click.
Why does pricing vary so much between companies?+
Market competition and growth speed are the two biggest factors. A single-crew contractor in a small market needs a very different investment than a multi-crew company trying to dominate a competitive metro.
Is there an initial setup cost?+
Yes. Every company starts from a different point, so the setup phase, website, tracking, local search foundation, is scoped to what you already have versus what needs to be built from scratch.
What ROI should I expect?+
ROI depends on your close rate and average job size, which are outside what marketing alone controls. What we can directly influence, and report on, is visibility, traffic, and qualified lead volume. See our reporting approach and Genius Growth Guarantee for how we measure that.
Month to month
No contract. Your website is yours.
- No long-term contract. Cancel with 30 days notice.
- After 90 days, we will transfer your website to the host of your choice if you ever leave.
The guarantee
The 90-Day Genius Growth Guarantee
If within the first 90 days we cannot demonstrate clear, measurable improvements in local visibility or inbound demand, we'll continue providing our marketing management services at no cost until measurable improvement is demonstrated.
This is a marketing performance guarantee, not a guarantee of closed jobs, revenue, profit, or ROI, because those outcomes also depend on your sales process and operations. Ad spend and other third-party costs stay with you, and the program requirements in your agreement apply.
Want to know what it would cost in your market?
Every insulation company is different. The fastest way to know what makes sense for yours is a free look at your current visibility and market competition.
Get My Free Market Visibility AuditAlso see our services or real client case studies.