10 Social Media Content Ideas for Spray Foam Insulation Businesses

You’ve probably posted a few times on Facebook or Instagram and thought, “This isn’t doing anything.” No calls, no messages, no jobs. The truth is—most spray foam contractors are just missing the mark with what they post.

The key? Stop posting for the sake of it. Start showing real value. When homeowners see your work, your team, and your results—they start trusting you. Trust leads to calls. Here are 10 simple, effective content ideas you can start using right now.

Why Social Media Actually Works for Spray Foam Contractors

Most homeowners don’t search for “spray foam contractor near me” and pick the first name they see. They check your photos. They watch your videos. They want to feel like they know what they’re paying for. If you post the right kind of content, they will remember you when it’s time to insulate.

You already have everything you need: real jobs, real clients, and a phone. Use them to show what you do best.

10 Social Media Post Ideas That Bring in Real Leads

1. Before & After Job Photos

Take a quick photo before you start the job, and another when it’s done. Put them side by side and write a one-line caption that tells what changed.

Goal: Show results
Where to post: Facebook, Instagram
Example:
“Old attic, no insulation. Now it holds temperature year-round. Spray foam fixed it.”

2. Time-Lapse of You Spraying Foam

Set your phone on a stable surface. Hit record. Then speed the clip up. It shows your work from start to finish in under a minute.

Goal: Show your process
Where to post: Instagram Reels, TikTok
Tip: Add music or captions if needed.

3. Quick Facts About Energy Savings

Make a post that shares one simple fact. Something a homeowner will care about—like saving money or staying warm.

Goal: Educate
Where to post: Reels, Stories
Example:
“Spray foam cuts heating and cooling bills by 30%—and it lasts for decades.”

4. Video Testimonials or Review Graphics

Ask a happy customer to say a few words on camera. Or take their Google review and turn it into a graphic with your logo.

Goal: Build trust
Where to post: Facebook and Instagram
Tip: Keep videos under 30 seconds.

5. Answer Common Questions in a Short Reel

Think of what homeowners always ask you—like “Is spray foam safe?” or “Can it go in old homes?”—then answer it in a short video.

Goal: Build authority
Where to post: Reels, TikTok
Tip: Talk like you would to a customer. Keep it natural.

6. Introduce Someone on Your Team

Take a quick photo of your crew. Share their name and one thing about them. It helps people see the faces behind the brand.

Goal: Build connection
Where to post: Facebook, Instagram
Example:
“This is Joe. He’s been with us for 7 years and keeps every jobsite spotless.”

7. Post About a Local Job or Community Event

If you work in a local neighborhood, post about it. Tag the area. Mention landmarks. Show you’re active and trusted in the community.

Goal: Build local visibility
Where to post: Facebook, Instagram
Tip: Use hashtags like #DallasSprayFoam or #FortWorthInsulation.

8. Run a Seasonal Offer

Offer something limited—like $100 off attic insulation in July. Put a deadline on it and post it clearly.

Goal: Drive calls
Where to post: Stories, Feed
Example:
“Summer Special: Book this week and get $100 off crawlspace insulation.”

9. Post Real Clips from the Jobsite

Don’t overthink it. Film a 10-second clip of you walking through a space, explaining what you’re about to do.

Goal: Show you’re real
Where to post: Instagram Stories, TikTok
Tip: Even unedited clips work. Just explain what’s happening.

10. Share Safety or Prep Tips

Let homeowners know what to expect. Give them one tip about how to prepare for your visit or what you’ll handle.

Goal: Set clear expectations
Where to post: Reels, Graphics
Example:
“We wear full gear during installs. Pets should stay away from the workspace until it’s done.”

How to Turn Engagement into Booked Jobs

When people comment or message, answer fast. Don’t leave them hanging. Put your phone number or website in the caption. Tell them what to do next: “DM us for a quote” or “Call to book this week.”

High-quality posts are great, but it’s your reply that turns interest into real business.

Quick Tips for Better Results

• Use real job photos. No stock images.
  
• Always add your location in the post.
  
• Use hashtags like #ChicagoSprayFoam or #HoustonInsulationPros.
  
• Keep videos under 30 seconds.
  
• Post 3 times a week to stay visible.
  
• Add subtitles to videos. Most people scroll without sound.

Content Comparison Table

Content Type	Builds Trust	Boosts Reach	Gets Leads
Before/After Photos	✅✅✅	✅✅	✅✅
Customer Testimonials	✅✅✅	✅	✅✅✅
Energy-Saving Tips	✅	✅✅✅	✅
Jobsite Reels	✅✅	✅✅✅	✅
Team Introductions	✅✅	✅	✅

Ready to Grow Your Spray Foam Business with Social Media?

You don’t need to go viral. You need to be visible. A few smart posts each week can lead to more calls and more jobs.

Spray Foam Genius Marketing builds custom content strategies for contractors who want results—not just likes. If you’re ready to grow, let’s talk.

Spray Foam Genius Marketing
📞 USA: 877-840-FOAM
📞 Canada: 844-741-FOAM
📧 [email protected]
🌐 Visit Website

Frequently Asked Questions

What should I post for my spray foam business?
Show your work. Show your crew. Answer common homeowner questions.

How do I turn followers into clients?
Post your number. Ask them to DM you. Then follow up fast.

How often should I post?
Start with three times a week.

Which platform is best?
Facebook is great for local jobs. Instagram shows off your visuals. TikTok gets big reach if your videos are engaging.

Do I need a video team?
No. Your phone is enough. Good lighting and clear audio matter more.

What posts perform best?
Before-and-afters, short videos, and testimonials.

Can I use job photos in posts?
Yes. Just ask the homeowner first if it’s in their space.

How do I use hashtags?
Add your city and service. Example: #BoiseSprayFoam

Do social media promos work?
Yes. Especially if there’s a deadline and it solves a pain point.

How do I know if it’s working?
Track messages, calls, and post reach. Look for patterns.