Spray Foam Genius Marketing Founder Spencer Hart Launches the Insulation Growth Score to Show Contractors What Is Holding Their Business Back
Free three-minute assessment scores insulation and spray foam companies out of 100 across six growth areas and names the one constraint worth fixing first.
VANCOUVER, Wash., [RELEASE DATE]: Spray Foam Genius Marketing, a marketing agency that works exclusively with spray foam and insulation contractors across the United States and Canada, today announced the Insulation Growth Score, a free assessment created by founder Spencer Hart.
The Insulation Growth Score is a free 100-point assessment that measures the six parts of an insulation contractor's business that drive growth: lead generation, Google visibility, sales, lead follow up, reviews and reputation, and growth capacity. It was created by Spencer Hart, founder of Spray Foam Genius Marketing.
Most insulation contractors who want to grow assume they need more leads. Hart built the Insulation Growth Score after seeing the same pattern across the industry: companies spending more on marketing while the real constraint sat somewhere else, such as slow lead follow up, a low estimate close rate, or not enough crews to take on more work.
"Contractors ask me every week how to get more leads, and sometimes more leads is the wrong answer," said Spencer Hart, founder of Spray Foam Genius Marketing. "The Insulation Growth Score gives an owner a straight read on where their business actually stands, and it will tell them plainly when marketing is not the problem."
The assessment takes about three minutes. Contractors answer questions one at a time about their marketing, sales, operations, reputation and capacity. They receive an overall score out of 100, a score for each category, their biggest growth constraints ranked by impact, and a recommended 90-day focus. Results appear on screen and by email, and no sales call is required.
The Insulation Growth Score is built for owners of insulation and spray foam companies, from one-rig operators to multi-crew shops. It is free and can be retaken as often as an owner wants to track progress.
Hart is a speaker at the 2026 Spray Polyurethane Foam Alliance (SPFA) convention and hosts the Foam to Fortune podcast, where he interviews spray foam contractors, manufacturers and reps.
Contractors can take the assessment at insulationgrowthscore.com. A full explanation of the six categories is available at What Is the Insulation Growth Score?
About Spray Foam Genius Marketing: Spray Foam Genius Marketing is a marketing agency built specifically for spray foam and insulation contractors. Founded by Spencer Hart, the company combines Google Maps optimization, SEO, Google Ads, websites and AI search visibility to help insulation companies across the USA and Canada get found and generate qualified leads. The company is an SPFA Consultant Member based in Vancouver, Washington.
Media contact: Spencer Hart, Spray Foam Genius Marketing, info@sprayfoamgeniusmarketing.com, 877-840-FOAM