What Facebook & Instagram Ad Management Includes
Campaign Strategy & Audience Setup
Targeting built around homeowners and builders in the areas you actually serve, with offers matched to the jobs you want more of.
Lead Form Campaigns
Ads that open a short form right inside Facebook or Instagram, so a homeowner can ask for an estimate in a few taps without leaving the app.
Landing Page Campaigns
Ads that send people to a focused page for one service, where you can explain the job, show proof and ask for the estimate request.
Retargeting
Follow-up ads for people who visited your site, watched your video or opened a form but did not finish, so you stay in front of them while they decide.
Ad Copy & Creative
We write the ads and build the creative. You send photos and short videos of real jobs, and we turn them into ads that look like your company.
Tracking & Reporting
Every lead tied back to the campaign and ad that produced it, so you can see what your ad spend is actually buying.
Facebook ads work best next to search. See our Google Ads and SEO pages for the channels that reach people who are already searching, and our social media marketing page for organic posting.
Why Insulation Ads Work Differently on Facebook
Nobody scrolls Facebook looking for an insulation contractor. They are looking at family photos and local news. That changes what the ad has to do.
A good Facebook ad stops the scroll with a real job, a clear problem and a simple next step. Cold energy bills, a drafty attic and a hot upstairs are problems homeowners already feel. The ad connects that problem to your service.
Because we only work with spray foam and insulation contractors, we know which problems, jobs and offers get a homeowner to raise a hand.
Lead Forms or Landing Pages?
We use both, and we choose per offer. Neither is always better. The right one depends on the job, the audience and how much explaining the service needs.
Lead forms
A short form opens inside Facebook or Instagram. It is fast, works well on a phone and suits simple offers like a free estimate. The tradeoff is less room to explain.
Landing pages
The ad sends people to a page built for one service, with proof, photos and a form. It takes one more step, but the leads often know more about what they want.
We test both on real campaigns and keep the one that brings you better estimate requests, not just more clicks.
Retargeting: Staying in Front of People Who Already Looked
Most homeowners do not request an estimate the first time they see an ad. They compare, ask a spouse and wait. Retargeting keeps your company in front of the people who showed interest.
- ✓People who visited your website
- ✓People who watched your video ads
- ✓People who opened a lead form but did not finish
- ✓People who engaged with your page or posts
Retargeting ads use a different message than first-touch ads. They remind, reassure and make the next step easy.
What We Need From You
Good ads start with real work. We handle the writing, layout and setup. You supply the raw material and the access.
- ✓Photos of real jobs, before and after when you have them
- ✓Short videos of crews at work, if you have them
- ✓Access to your Facebook business page and ad account
- ✓The services and areas you want more work in
What Your Cost Per Lead Depends On
We do not quote a cost per lead before we look at your market. It moves with competition, season, the offer, the creative and how well the follow-up page or form converts.
A free market visibility audit shows what demand looks like in your service area. See our pricing page for how investment is structured.
Facebook & Instagram Ads: FAQ
Do you manage Instagram ads as well as Facebook ads?+
Yes. Facebook and Instagram ads run through the same Meta advertising platform, and we manage both together so your budget goes where it performs best.
Do you use lead forms or landing pages?+
Both. Lead forms are fast and easy for a homeowner on a phone. Landing pages let us explain a service and show proof first. We choose per offer and test what works in your market.
Do you run retargeting ads?+
Yes. Retargeting shows follow-up ads to people who already visited your website, watched your video or started a form, which helps turn interest into estimate requests.
What do I need to provide for the ads?+
Mainly photos and short videos of your real jobs, plus access to your Facebook business page. We handle the copy, the creative layout, the targeting and the setup.
Who pays for the ad spend?+
Ad spend is paid to Meta and is separate from our management fee, which covers strategy, setup, creative, tracking and ongoing optimization.
How are Facebook ads different from Google Ads?+
Google Ads reach people who are already searching for a contractor. Facebook and Instagram ads reach homeowners while they scroll, before they search. Many contractors run both.
See what Facebook ads could do in your market.
Get a free market visibility audit and see how much demand is available in your service area right now.
Get My Free Market Visibility AuditAlso see marketing pricing or check your Google Maps visibility free.