Spray Foam Genius Marketing helps spray foam and insulation contractors in Boise, Idaho win more jobs from homeowners and builders searching in that market. This Boise page stays tied to the sourced lines: population, zone, degree days, and housing where a survey published them. The climate zone on this page is 5B. The population line reads 237,242. Comparisons to a national figure appear only when that figure is already in the note.
Boise's median home value on this page is $484,800. That is higher than the national figure of $332,700 in the same note. Source on this page: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25077, as of 2020-2024. Do not invent a typical job size from this number. Job price depends on the scope the contractor actually sells.
Heating degree days (5,321) and cooling degree days (1,045) are both on this page. Both figures use base 65 F. The heating note says the reading was measured at BOISE AIR TERMINAL. Heating (5,321) is larger than cooling (1,045). Pages and ads can lead with cold rooms, drafts, and heating bills. The station and the period belong to the source card, so quote them if you repeat the numbers in your own content.
Boise lists utility gas (63%) as the main heating fuel on this page. Source on this page: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25040, as of 2020-2024. Mention the fuel homeowners already use when you explain why insulation shows up on a monthly bill. Do not invent a percentage of bills that insulation will cut.
Read as a set, the sourced lines suggest what a Boise contractor should say first. Heating is the larger degree-day number, so cold-weather comfort is the first story for Boise. Check it against the grid. A message can be right for the climate and still be invisible three miles from the shop.
Look at the zone before you write service pages for Boise. It is 5B. The moisture letter on this zone is dry (5B). Note: dry climate, zone 5 of 8. On the IECC scale used on our state pages, the number rises as the climate gets colder, from 1 (hot) to 8 (subarctic). The citation sits on the climate card below. Publisher: International Code Council, International Energy Conservation Code (IECC 2018), Table C301.1, climate zones by state and county (the DOE and PNNL county guide does not list Ada County).
237,242 is the population figure for Boise. The note on that line says: 5-year survey estimate, with a wider margin of error for smaller cities. The county line reads Ada County. Rankings on Google Maps are local to the searcher, so a strong pin near the shop can still leave the rest of a city this size uncovered.
The median year homes were built in Boise is 1986. That year is later than the national median of 1980 printed in the same note. The note on that line says: National median: 1980 (5-year survey estimate, with a wider margin of error for smaller cities). A later median points toward more new construction in the mix. An earlier median points toward more retrofit work. The page does not split that into job counts.
Homes built before 1980 account for 42% of the housing stock in Boise. That share is lower than the national figure of 50% in the same note. The note on that line says: National: 50% (5-year survey estimate, with a wider margin of error for smaller cities). Older homes are the usual audience for retrofit insulation. The percentage is not a count of leads.
Owner-occupied homes in Boise are 63%. That is lower than the national figure of 65% in the same note. The city figure is at least half, so owner-occupiers are the larger group in this survey line. They are usually the people who can commission insulation on a house they live in. The note on that line says: National: 65% (5-year survey estimate, with a wider margin of error for smaller cities). Aim the website and the map listing at people who can approve the work.
Start with the audit if you want to see where a Boise listing stands at more than one point on the map. Book a strategy call when you want a person to go through the options. We do not offer pay-per-lead pricing, and we do not limit the work to one contractor per city.
Local area
What Census files list for Boise. If a line is missing, that file had nothing that met the overlap rule. Nothing here is estimated.
ZIP codes. 83709, 83705, 83704, 83702, 83706, 83713, 83703, 83712, 83725, 83720.
These are 2020 Census ZIP Code Tabulation Areas that overlap Boise. A ZCTA is the Census stand-in for a ZIP code. It is not a USPS delivery list. Source: U.S. Census Bureau, 2020 ZCTA to Place Relationship File. Retrieved 2026-10-31.
Primary roads. US Highway 30, I-84, US Highway 20, US Highway 26, I-184.
Limited-access highways from the 2020 Census TIGER primary roads file that cross the city boundary. Interstate labels drop the space Census stores after the hyphen. Short Census forms in the road names are written as full words. Interstate, US, state, and Puerto Rico route numbers stay as route designators. A road stored with both & and and is listed once. Source: U.S. Census Bureau, TIGER/Line 2020 Primary Roads (MTFCC S1100). Retrieved 2026-10-31.
Landmarks. Boise Air Terminal/Gowen Field Airport.
Named Census area landmarks that overlap Boise: airports, national park land, national forest or other federal land, state parks, and larger parks. Largest overlap first, up to five. Abbreviations in those names are written out, and a Park- prefix is shown as the place name followed by Park. Source: U.S. Census Bureau, TIGER/Line 2020 Area Landmarks. Retrieved 2026-10-31.
Market facts for spray foam contractors in Boise
Population
237,242
5-year survey estimate, with a wider margin of error for smaller cities
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B01003. As of 2020-2024.
County
Ada County
County that contains the city's central point
Source: U.S. Census Bureau Geocoder (2020 county boundaries). As of 2020.
IECC climate zone
5B
dry climate, zone 5 of 8
Source: International Code Council, International Energy Conservation Code (IECC 2018), Table C301.1, climate zones by state and county (the DOE and PNNL county guide does not list Ada County). As of 2018.
Heating degree days per year
5,321
Normal, base 65 F, measured at BOISE AIR TERMINAL
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Cooling degree days per year
1,045
Normal, base 65 F, measured at BOISE AIR TERMINAL
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Median year homes were built
1986
National median: 1980 (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25035. As of 2020-2024.
Homes built before 1980
42%
National: 50% (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25034. As of 2020-2024.
Owner-occupied homes
63%
National: 65% (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25003. As of 2020-2024.
Median home value
$484,800
Owner-occupied homes. National: $332,700 (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25077. As of 2020-2024.
Main heating fuel
utility gas (63%)
Share of occupied homes (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25040. As of 2020-2024.
Each figure links to its public source and shows the date it applies to.
Drawn from the sourced figures above. No new numbers.
Homes built before 1980
Owner-occupied homes
Median home value
Heating and cooling load in a typical year
Degree days per year, a standard measure of how much heating or cooling a climate needs.
What this means for your marketing in Boise
63% of occupied homes in Boise are owner-occupied (nationally: 65%), and the median home value is $484,800 (nationally: $332,700). That is close to the national mix of owners and renters. Higher home values tend to go with owners who spend on comfort and performance, so quality, warranty and results messaging usually works better than leading with price.
Boise is in Ada County, which falls in IECC climate zone 5B. NOAA's 1991-2020 normals for BOISE AIR TERMINAL (about 2 miles away) show 5,321 heating degree days and 1,045 cooling degree days in a typical year, so heating is the larger load. For a spray foam or insulation contractor, that tends to move what homeowners search for toward cold rooms, drafts, high heating bills and ice dams. The "B" in 5B marks a dry climate, so the story is mostly temperature and energy bills rather than humidity.
The Census Bureau's 2020-2024 American Community Survey (5-year estimates) puts the median home in Boise at a build year of 1986 (nationally: 1980), and 42% of its homes were built before 1980 (nationally: 50%). That is close to the national picture, so a mix of retrofit pages for older homes and pages for newer construction fits the market.
Of occupied homes in Boise, 63% heat mainly with utility gas and 33% with electricity (ACS 2020-2024, 5-year). With utility gas heating most homes, owners compare their winter gas bills, so comfort and heating-bill savings are the familiar angle.
Boise had an estimated 237,242 residents in the 2020-2024 American Community Survey (5-year estimates). Google Maps rankings change from one part of a market to the next, so being visible near your shop does not mean being visible across the whole service area. The free Market Visibility Audit shows your ranking at a grid of points around your business.
How the Google Maps grid works in a market like Boise
Google Maps does not show one ranking for a whole city. The result changes block by block, depending on where the searcher is standing. Our audit searches from a grid of points around your business and records where you appear at each one. Green means you are in the top 3 at that spot. Red means customers there are not finding you. A single rank for "Boise" does not exist on Google Maps. The grid is how we record the change from point to point.
Example from a client in Baton Rouge, Louisiana, not Boise
How working with us goes
Spray Foam Genius Marketing works with spray foam and insulation contractors. The steps are the same in Boise as everywhere else. Plans are month to month, and you can end service with 30 days notice.
1. Audit
We look at where your company shows up on Google Maps in the cities you serve. The Market Visibility Audit is free. It shows the current grid. It is not a forecast, and it does not promise a ranking.
2. Plan
If the work is a fit, we write a plan for the website, the Google Business Profile, and the ads for the jobs you take. We do not sell shared leads. We do not promise that only one contractor in Boise can hire us.
3. Launch
We set up the work in the plan. You buy and own the domain at a registrar you choose, such as Namecheap or GoDaddy. We do not hold the domain, and we do not transfer it. If we build a website, we can move that website to a host you choose after you have been with us at least 90 days and you end service with 30 days notice. Before 90 days the website stays with us.
4. Monthly review
Each month we review what is live: the map listing, the pages, and the ads. We do not bill per lead or per estimate.
Services for Boise contractors
SEO Services for Insulation Companies
A Boise SEO plan can split retrofit and new-construction pages using the median build year of 1986 published here.
Google Business Profile Optimization
The map listing is how a Boise searcher meets the company before the website. The grid shows whether that meeting happens across the service area.
Google Ads Management
Google Ads for Boise capture people who are searching now. They do not replace the map grid, and they are not sold as pay-per-lead.
Facebook & Instagram Ads
Facebook and Instagram ads for a Boise contractor should target the towns you serve in Idaho, with an offer that matches a job you want more of.
Website Development
The Boise site should read like zone 5B, with proof and a clear next step, on a phone.
Reputation Management
Reviews for a Boise contractor are part of the map result. Ask after finished jobs, and answer what comes in. We do not invent review counts.
Results from other markets
These are real client results from the markets named. Client companies are not identified, and results vary by market.
Spray foam marketing in Boise: FAQ
What climate zone is Boise in, and why does it matter for my marketing?+
Ada County is in IECC climate zone 5B (International Code Council, IECC Table C301.1). Climate zone drives what insulation work homeowners ask about, so it shapes which services and keywords to put first on your website and in your ads.
Is heating or cooling the bigger driver in Boise?+
NOAA's 1991-2020 normals for the nearest weather station show 5,321 annual heating degree days and 1,045 annual cooling degree days. Heating is the larger number, which is a useful starting point for choosing what to promote.
How old are the homes in Boise, and does it change what I should sell?+
The Census Bureau's 2020-2024 American Community Survey (5-year estimates) estimates a median build year of 1986 and 42% of homes built before 1980 in Boise. That is near the national mix, so cover both retrofit and new construction.
Do most people in Boise own their homes?+
The 2020-2024 American Community Survey (5-year estimates) estimates that 63% of occupied homes in Boise are owner-occupied, compared with 65% nationally. Owners are usually the ones who buy insulation work, so this is the size of the group your marketing is aimed at.
How big is the Boise market?+
The Census Bureau estimated 237,242 residents in Boise in the 2020-2024 American Community Survey (5-year estimates). Population is only one input. The audit shows how many positions you actually hold on Google Maps across the area.
Do you have an office in Boise?+
No. Our office is in Vancouver, Washington. We work with spray foam and insulation contractors across the United States and Canada.
How do I see where my company ranks in Boise?+
Run the free Market Visibility Audit. It checks your Google Maps ranking at a grid of points around your business and shows the map in a few minutes.
Other areas in Idaho
See where your company ranks in Boise.
Get a free market visibility audit and see where you show up, and where you do not, across your service area.
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