Spray Foam Genius Marketing helps spray foam and insulation contractors in Shreveport, Louisiana win more jobs from homeowners and builders searching in that market. Contractors in Shreveport do not need a generic insulation page with the city name swapped in. The climate zone on this page is 3A. The population line reads 175,902. The differences that matter here are the ones these sources already measured.
Read the two degree-day lines together. Heating is 2,068. Cooling is 2,676. Both figures use base 65 F. Cooling (2,676) is larger than heating (2,068). The heating note says the reading was measured at SHREVEPORT. Pages and ads can lead with hot attics, summer bills, and rooms that will not cool. This comparison uses only those two figures.
Zone 3A is the climate designation published for Shreveport. The moisture letter on this zone is humid (3A). The accompanying note is "humid climate, zone 3 of 8". Source on this page: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270), as of October 21, 2022. Homeowners do not search for a zone number. They search for the comfort problem that zone tends to produce, which is why the degree-day lines matter when this page has them.
On the population line, Shreveport shows 175,902. The note on that line says: Estimate for July 1, 2025. Source on this page: U.S. Census Bureau, Vintage 2025 population estimates for cities and towns, as of July 1, 2025. The county line reads Caddo Parish. Use the city total as context. The audit grid, not the census count, is what shows where a company actually appears.
The median year homes were built in Shreveport is 1974. That year is earlier than the national median of 1981 printed in the same note. The note on that line says: National median: 1981 (survey estimate, with a margin of error). A later median points toward more new construction in the mix. An earlier median points toward more retrofit work. The page does not split that into job counts.
Shreveport's median home value on this page is $182,100. That is lower than the national figure of $360,600 in the same note. Source on this page: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25077, as of 2024. Do not invent a typical job size from this number. Job price depends on the scope the contractor actually sells.
Owner-occupied homes in Shreveport are 56%. That is lower than the national figure of 65% in the same note. The city figure is at least half, so owner-occupiers are the larger group in this survey line. They are usually the people who can commission insulation on a house they live in. The note on that line says: National: 65% (survey estimate). Aim the website and the map listing at people who can approve the work.
Homes built before 1980 account for 62% of the housing stock in Shreveport. That share is higher than the national figure of 48% in the same note. The note on that line says: National: 48% (survey estimate). Older homes are the usual audience for retrofit insulation. The percentage is not a count of leads.
Nothing here is a ranking promise. It is a way to order the Shreveport message. Cooling is the larger degree-day number and the zone is humid, so attic heat, moisture, and air sealing belong at the front of a Shreveport site. Check it against the grid. A message can be right for the climate and still be invisible three miles from the shop.
Start with the audit if you want to see where a Shreveport listing stands at more than one point on the map. Book a strategy call when you want a person to go through the options. We do not offer pay-per-lead pricing, and we do not limit the work to one contractor per city.
Local area
What Census files list for Shreveport. If a line is missing, that file had nothing that met the overlap rule. Nothing here is estimated.
ZIP codes. 71106, 71109, 71129, 71118, 71105, 71108, 71119, 71101, 71103, 71104.
These are 2020 Census ZIP Code Tabulation Areas that overlap Shreveport. A ZCTA is the Census stand-in for a ZIP code. It is not a USPS delivery list. Source: U.S. Census Bureau, 2020 ZCTA to Place Relationship File. Retrieved 2026-10-31.
Primary roads. I-20, I-49, Inner Loop Expressway, State Route 3132, I-220, US Highway 71.
Limited-access highways from the 2020 Census TIGER primary roads file that cross the city boundary. Interstate labels drop the space Census stores after the hyphen. Short Census forms in the road names are written as full words. Interstate, US, state, and Puerto Rico route numbers stay as route designators. A road stored with both & and and is listed once. Source: U.S. Census Bureau, TIGER/Line 2020 Primary Roads (MTFCC S1100). Retrieved 2026-10-31.
Landmarks. Shreveport Regional.
Named Census area landmarks that overlap Shreveport: airports, national park land, national forest or other federal land, state parks, and larger parks. Largest overlap first, up to five. Abbreviations in those names are written out, and a Park- prefix is shown as the place name followed by Park. Source: U.S. Census Bureau, TIGER/Line 2020 Area Landmarks. Retrieved 2026-10-31.
Market facts for spray foam contractors in Shreveport
Population
175,902
Estimate for July 1, 2025
Source: U.S. Census Bureau, Vintage 2025 population estimates for cities and towns. As of July 1, 2025.
County
Caddo Parish
County that contains the city's central point
Source: U.S. Census Bureau Geocoder (2020 county boundaries). As of 2020.
IECC climate zone
3A
humid climate, zone 3 of 8
Source: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270). As of October 21, 2022.
Heating degree days per year
2,068
Normal, base 65 F, measured at SHREVEPORT
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Cooling degree days per year
2,676
Normal, base 65 F, measured at SHREVEPORT
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Median year homes were built
1974
National median: 1981 (survey estimate, with a margin of error)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25035. As of 2024.
Homes built before 1980
62%
National: 48% (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25034. As of 2024.
Owner-occupied homes
56%
National: 65% (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25003. As of 2024.
Median home value
$182,100
Owner-occupied homes. National: $360,600 (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25077. As of 2024.
Each figure links to its public source and shows the date it applies to.
Drawn from the sourced figures above. No new numbers.
Homes built before 1980
Owner-occupied homes
Median home value
Heating and cooling load in a typical year
Degree days per year, a standard measure of how much heating or cooling a climate needs.
What this means for your marketing in Shreveport
56% of occupied homes in Shreveport are owner-occupied (nationally: 65%), and the median home value is $182,100 (nationally: $360,600). That is close to the national mix of owners and renters. Lower home values tend to go with more price-aware buyers, so clear pricing, financing options and any rebates you can verify help.
Shreveport is in Caddo Parish, which falls in IECC climate zone 3A. NOAA's 1991-2020 normals for SHREVEPORT (about 3 miles away) show 2,068 heating degree days and 2,676 cooling degree days in a typical year, so heating and cooling both matter. For a spray foam or insulation contractor, demand is not tied to one season: searches can be about summer attic heat or winter drafts and heating bills, so pages and ads that cover both work better than one seasonal message. The "A" in 3A marks a humid climate, so moisture control and air sealing deserve space in your content.
The Census Bureau's 2024 American Community Survey puts the median home in Shreveport at a build year of 1974 (nationally: 1981), and 62% of its homes were built before 1980 (nationally: 48%). That is an older housing stock. Older homes are where attic insulation, air sealing and rim joist work tend to pay off for the owner, so retrofit and energy-bill messaging usually fits better here than a new-construction pitch.
Shreveport had an estimated 175,902 residents on July 1, 2025 (U.S. Census Bureau). Google Maps rankings change from one part of a market to the next, so being visible near your shop does not mean being visible across the whole service area. The free Market Visibility Audit shows your ranking at a grid of points around your business.
How the Google Maps grid works in a market like Shreveport
Google Maps does not show one ranking for a whole city. The result changes block by block, depending on where the searcher is standing. Our audit searches from a grid of points around your business and records where you appear at each one. Green means you are in the top 3 at that spot. Red means customers there are not finding you. Run it for the Shreveport service area you want. A good result next to the office can sit beside a miss a few miles away.
Example from a client in Baton Rouge, Louisiana, not Shreveport
How working with us goes
Spray Foam Genius Marketing works with spray foam and insulation contractors. The steps are the same in Shreveport as everywhere else. Plans are month to month, and you can end service with 30 days notice.
1. Audit
We look at where your company shows up on Google Maps in the cities you serve. The Market Visibility Audit is free. It shows the current grid. It is not a forecast, and it does not promise a ranking.
2. Plan
If the work is a fit, we write a plan for the website, the Google Business Profile, and the ads for the jobs you take. We do not sell shared leads. We do not promise that only one contractor in Shreveport can hire us.
3. Launch
We set up the work in the plan. You buy and own the domain at a registrar you choose, such as Namecheap or GoDaddy. We do not hold the domain, and we do not transfer it. If we build a website, we can move that website to a host you choose after you have been with us at least 90 days and you end service with 30 days notice. Before 90 days the website stays with us.
4. Monthly review
Each month we review what is live: the map listing, the pages, and the ads. We do not bill per lead or per estimate.
Services for Shreveport contractors
SEO Services for Insulation Companies
A Shreveport SEO plan can split retrofit and new-construction pages using the median build year of 1974 published here.
Google Business Profile Optimization
The Google Business Profile for a Shreveport company should list the services that match the cooling load shown in the degree days, in the words customers search.
Google Ads Management
Search ads for Shreveport can follow the degree days and lead with cooling, the larger of the two published loads.
Facebook & Instagram Ads
Facebook and Instagram ads for a Shreveport contractor should target the towns you serve in Louisiana, with an offer that matches a job you want more of.
Website Development
The Shreveport site should read like zone 3A, with proof and a clear next step, on a phone.
Reputation Management
Reviews for a Shreveport contractor are part of the map result. Ask after finished jobs, and answer what comes in. We do not invent review counts.
Results from other markets
These are real client results from the markets named. Client companies are not identified, and results vary by market.
Spray foam marketing in Shreveport: FAQ
What climate zone is Shreveport in, and why does it matter for my marketing?+
Caddo Parish is in IECC climate zone 3A (U.S. Department of Energy and PNNL, 2022). Climate zone drives what insulation work homeowners ask about, so it shapes which services and keywords to put first on your website and in your ads.
Is heating or cooling the bigger driver in Shreveport?+
NOAA's 1991-2020 normals for the nearest weather station show 2,068 annual heating degree days and 2,676 annual cooling degree days. The two are close, which is a useful starting point for choosing what to promote.
How old are the homes in Shreveport, and does it change what I should sell?+
The Census Bureau's 2024 American Community Survey estimates a median build year of 1974 and 62% of homes built before 1980 in Shreveport. Older homes tend to need retrofit work such as attic and air sealing, so lead with that.
Do most people in Shreveport own their homes?+
The 2024 American Community Survey estimates that 56% of occupied homes in Shreveport are owner-occupied, compared with 65% nationally. Owners are usually the ones who buy insulation work, so this is the size of the group your marketing is aimed at.
How big is the Shreveport market?+
The U.S. Census Bureau estimated 175,902 residents in Shreveport on July 1, 2025. Population is only one input. The audit shows how many positions you actually hold on Google Maps across the area.
Do you have an office in Shreveport?+
No. Our office is in Vancouver, Washington. We work with spray foam and insulation contractors across the United States and Canada.
How do I see where my company ranks in Shreveport?+
Run the free Market Visibility Audit. It checks your Google Maps ranking at a grid of points around your business and shows the map in a few minutes.
Other areas in Louisiana
See where your company ranks in Shreveport.
Get a free market visibility audit and see where you show up, and where you do not, across your service area.
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