Spray Foam and Insulation Marketing in Texas

Texas is not one insulation market

Spray foam marketing in Texas has to cover more than one climate and more than one metro. A contractor in Houston is not answering the same questions as a contractor in Amarillo, and a Google Maps rank near a shop in Dallas does not describe Fort Worth, Austin, or the towns in between. This page is the state overview. The city pages below are where the local figures live.

We do not sell shared leads, and we do not promise that only one insulation contractor in a Texas city can hire us. Plans are month to month with 30 days notice. If we build a website, you buy and own the domain at a registrar you choose, such as Namecheap or GoDaddy. Spray Foam Genius Marketing does not hold the domain and does not transfer it.

Our office is at 13503 SE Mill Plain Blvd, Vancouver, WA 98684. We work with Texas contractors from there. There is no Texas storefront, and the work is remote: the website, the Google Business Profile, the ads, and the reporting.

What the climate zones change

The U.S. DOE and PNNL, Guide to Determining Climate Zone by County (PNNL-33270), as of October 21, 2022, places Texas counties in six IECC zones. The counts on this page are 3 counties in 1A, 81 in 2A, 14 in 2B, 58 in 3A, 70 in 3B, and 28 in 4B. That is 254 counties. The zone number rises as the climate gets colder. The letter is moisture: A is humid and B is dry. The cards further down repeat those counts with the same source.

Most of the large metros we publish sit in humid zone 2A. The city pages for Houston, Dallas, Fort Worth, San Antonio, and Austin each list 2A from that county guide. El Paso and Lubbock list 3B. Amarillo lists 4B. Those are the city-page figures, not a new survey.

A 2A market is hot and humid. Homeowners there tend to ask about attic heat, summer bills, and rooms that will not cool. A 4B market is cooler and dry, so heating load and drafts take a larger share of the conversation. Your service list, your Google Business Profile, and your ads should name the jobs people in your counties search for. A single statewide page that says "insulation" and nothing more specific will not do that.

Degree days, housing age, and owner occupancy are on the city pages that have them, each with its public source and date. Use those pages when you write about a metro. Do not lift a Houston housing statistic onto an El Paso ad.

The energy code you can cite

The U.S. Department of Energy Building Energy Codes Program status page for Texas, read on October 31, 2026, lists the residential code as the 2015 IECC with state amendments, effective September 1, 2016, with mandatory statewide enforcement. The same table lists the commercial code as the 2015 IECC and ASHRAE 90.1-2013, effective November 1, 2016, also mandatory statewide.

That is the state status page, not a city ordinance. Local amendments and how a building department enforces them can differ. A contractor website can name the DOE line and link it. It should not invent a stricter code, a pass rate, or a rebate dollar amount. If a utility publishes a ceiling or air-sealing incentive, link the utility's own page and keep the date. This state page does not list rebate amounts.

How a Texas contractor gets found

Google Maps does not hand out one rank for Houston, Dallas, or the state. The result changes from one point on the map to the next. The Market Visibility Audit searches a grid around your business and marks where you are in the top three and where you are not. It is a picture of current visibility, not a forecast and not a promise of positions.

The work we set up is the same set of services everywhere, pointed at your cities. SEO builds the service and area pages. Google Business Profile work keeps the map listing aligned with the jobs you take. Google Ads reach people who are searching now. Facebook Ads reach homeowners in the areas you serve. Websites give them a page that loads on a phone and a way to call. Reputation asks for reviews after finished jobs. Lead generation is a page built for one offer or one area, not a shared lead list. AI visibility keeps the public facts about the company consistent where answer engines look.

None of that is pay-per-lead or pay-per-estimate pricing. We do not bill you for each name, and we do not hand the same lead to a list of contractors. If you want to see the map first, run the audit. If you want to talk through the Texas markets you cover, book a strategy call.