Spray Foam Genius Marketing helps spray foam and insulation contractors in Billings, Montana win more jobs from homeowners and builders searching in that market. The paragraphs under this one use only the public figures already on the page, each of which keeps its source and date in the cards below. The climate zone on this page is 6B. The population line reads 121,239. They are a reading of those figures for a contractor, not a new study.
Housing age in Billings is summarized as a median build year of 1979. That year is earlier than the national median of 1981 printed in the same note. Retrofit language fits an older median. Newer-construction language fits a later one. Use the median as a tilt, and keep both services if you actually sell both.
Heating (6,754) is larger than cooling (663). The heating degree-day value is 6,754 and the cooling value is 663. Both figures use base 65 F. The heating note says the reading was measured at BILLINGS LOGAN INTL AP. Pages and ads can lead with cold rooms, drafts, and heating bills. Put the larger load first on the Google Business Profile services and on the main service pages.
Home values enter the conversation in Billings only through the sourced median of $360,900. That is higher than the national figure of $360,600 in the same note. The note on that line says: Owner-occupied homes. National: $360,600 (survey estimate). Use it to choose emphasis. Leave specific project prices off the marketing page unless they are your own quotes.
Contractors sizing up Billings can start from 121,239 residents. The note on that line says: Estimate for July 1, 2025. Source on this page: U.S. Census Bureau, Vintage 2025 population estimates for cities and towns, as of July 1, 2025. The county line reads Yellowstone County. The marketing question is which part of that population can hire the work, and the housing lines further down are the closer read when they are present.
The climate figure for Billings is zone 6B. Quoted from the note: dry climate, zone 6 of 8. The moisture letter on this zone is dry (6B). Source on this page: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270), as of October 21, 2022. A page written for a different zone will talk about the wrong season. Match the services on the website and the Google Business Profile to this zone.
51% of homes in Billings were built before 1980, according to the line on this page. That share is higher than the national figure of 48% in the same note. If that share is a large part of the city, retrofit pages deserve a real section, not a footnote under new construction.
The owner-occupied share on this page is 62% for Billings. That is lower than the national figure of 65% in the same note. The city figure is at least half, so owner-occupiers are the larger group in this survey line. They are usually the people who can commission insulation on a house they live in. A Google Business Profile that speaks only to homeowners still needs a service area that matches where those owners live, which may be outside the city limits.
The local reading for Billings is ordinary, and it is specific. Heating is the larger degree-day number, so cold-weather comfort is the first story for Billings. Check it against the grid. A message can be right for the climate and still be invisible three miles from the shop.
Two next steps sit on this page: the free audit for a Billings grid, and a strategy call if you want to discuss the market. Results from other cities, shown further down, are those markets only. They are not a promise for Billings.
Local area
What Census files list for Billings. If a line is missing, that file had nothing that met the overlap rule. Nothing here is estimated.
ZIP codes. 59102, 59105, 59101.
These are 2020 Census ZIP Code Tabulation Areas that overlap Billings. A ZCTA is the Census stand-in for a ZIP code. It is not a USPS delivery list. Source: U.S. Census Bureau, 2020 ZCTA to Place Relationship File. Retrieved 2026-10-31.
Primary roads. I-90, US Highway 212.
Limited-access highways from the 2020 Census TIGER primary roads file that cross the city boundary. Interstate labels drop the space Census stores after the hyphen. Short Census forms in the road names are written as full words. Interstate, US, state, and Puerto Rico route numbers stay as route designators. A road stored with both & and and is listed once. Source: U.S. Census Bureau, TIGER/Line 2020 Primary Roads (MTFCC S1100). Retrieved 2026-10-31.
Landmarks. Billings Logan International, Lake Elmo State Park.
Named Census area landmarks that overlap Billings: airports, national park land, national forest or other federal land, state parks, and larger parks. Largest overlap first, up to five. Abbreviations in those names are written out, and a Park- prefix is shown as the place name followed by Park. Source: U.S. Census Bureau, TIGER/Line 2020 Area Landmarks. Retrieved 2026-10-31.
Market facts for spray foam contractors in Billings
Population
121,239
Estimate for July 1, 2025
Source: U.S. Census Bureau, Vintage 2025 population estimates for cities and towns. As of July 1, 2025.
County
Yellowstone County
County that contains the city's central point
Source: U.S. Census Bureau Geocoder (2020 county boundaries). As of 2020.
IECC climate zone
6B
dry climate, zone 6 of 8
Source: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270). As of October 21, 2022.
Heating degree days per year
6,754
Normal, base 65 F, measured at BILLINGS LOGAN INTL AP
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Cooling degree days per year
663
Normal, base 65 F, measured at BILLINGS LOGAN INTL AP
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Median year homes were built
1979
National median: 1981 (survey estimate, with a margin of error)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25035. As of 2024.
Homes built before 1980
51%
National: 48% (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25034. As of 2024.
Owner-occupied homes
62%
National: 65% (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25003. As of 2024.
Median home value
$360,900
Owner-occupied homes. National: $360,600 (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25077. As of 2024.
Each figure links to its public source and shows the date it applies to.
Drawn from the sourced figures above. No new numbers.
Homes built before 1980
Owner-occupied homes
Median home value
Heating and cooling load in a typical year
Degree days per year, a standard measure of how much heating or cooling a climate needs.
What this means for your marketing in Billings
The Census Bureau's 2024 American Community Survey puts the median home in Billings at a build year of 1979 (nationally: 1981), and 51% of its homes were built before 1980 (nationally: 48%). That is close to the national picture, so a mix of retrofit pages for older homes and pages for newer construction fits the market.
Billings is in Yellowstone County, which falls in IECC climate zone 6B. NOAA's 1991-2020 normals for BILLINGS LOGAN INTL AP (about 1 miles away) show 6,754 heating degree days and 663 cooling degree days in a typical year, so heating is the larger load. For a spray foam or insulation contractor, that tends to move what homeowners search for toward cold rooms, drafts, high heating bills and ice dams. The "B" in 6B marks a dry climate, so the story is mostly temperature and energy bills rather than humidity.
62% of occupied homes in Billings are owner-occupied (nationally: 65%), and the median home value is $360,900 (nationally: $360,600). That is close to the national mix of owners and renters.
Billings had an estimated 121,239 residents on July 1, 2025 (U.S. Census Bureau). Google Maps rankings change from one part of a market to the next, so being visible near your shop does not mean being visible across the whole service area. The free Market Visibility Audit shows your ranking at a grid of points around your business.
How the Google Maps grid works in a market like Billings
Google Maps does not show one ranking for a whole city. The result changes block by block, depending on where the searcher is standing. Our audit searches from a grid of points around your business and records where you appear at each one. Green means you are in the top 3 at that spot. Red means customers there are not finding you. In Billings, that grid is the check on whether you show up across the area you claim, not only beside the shop.
Example from a client in Baton Rouge, Louisiana, not Billings
How working with us goes
Spray Foam Genius Marketing works with spray foam and insulation contractors. The steps are the same in Billings as everywhere else. Plans are month to month, and you can end service with 30 days notice.
1. Audit
We look at where your company shows up on Google Maps in the cities you serve. The Market Visibility Audit is free. It shows the current grid. It is not a forecast, and it does not promise a ranking.
2. Plan
If the work is a fit, we write a plan for the website, the Google Business Profile, and the ads for the jobs you take. We do not sell shared leads. We do not promise that only one contractor in Billings can hire us.
3. Launch
We set up the work in the plan. You buy and own the domain at a registrar you choose, such as Namecheap or GoDaddy. We do not hold the domain, and we do not transfer it. If we build a website, we can move that website to a host you choose after you have been with us at least 90 days and you end service with 30 days notice. Before 90 days the website stays with us.
4. Monthly review
Each month we review what is live: the map listing, the pages, and the ads. We do not bill per lead or per estimate.
Services for Billings contractors
SEO Services for Insulation Companies
Organic search for a Billings contractor is a set of service and area pages, not a single homepage with the city name dropped in.
Google Business Profile Optimization
Categories and services on the Billings profile need to match zone 6B, not a template written for a different climate.
Google Ads Management
Google Ads for Billings capture people who are searching now. They do not replace the map grid, and they are not sold as pay-per-lead.
Facebook & Instagram Ads
Facebook and Instagram ads for a Billings contractor should target the towns you serve in Montana, with an offer that matches a job you want more of.
Website Development
The Billings site should read like zone 6B, with proof and a clear next step, on a phone.
Reputation Management
In Billings, a profile with recent reviews gives a searcher something to check before they call. The work is a steady ask, not a burst of fake feedback.
Results from other markets
These are real client results from the markets named. Client companies are not identified, and results vary by market.
Spray foam marketing in Billings: FAQ
What climate zone is Billings in, and why does it matter for my marketing?+
Yellowstone County is in IECC climate zone 6B (U.S. Department of Energy and PNNL, 2022). Climate zone drives what insulation work homeowners ask about, so it shapes which services and keywords to put first on your website and in your ads.
Is heating or cooling the bigger driver in Billings?+
NOAA's 1991-2020 normals for the nearest weather station show 6,754 annual heating degree days and 663 annual cooling degree days. Heating is the larger number, which is a useful starting point for choosing what to promote.
How old are the homes in Billings, and does it change what I should sell?+
The Census Bureau's 2024 American Community Survey estimates a median build year of 1979 and 51% of homes built before 1980 in Billings. That is near the national mix, so cover both retrofit and new construction.
Do most people in Billings own their homes?+
The 2024 American Community Survey estimates that 62% of occupied homes in Billings are owner-occupied, compared with 65% nationally. Owners are usually the ones who buy insulation work, so this is the size of the group your marketing is aimed at.
How big is the Billings market?+
The U.S. Census Bureau estimated 121,239 residents in Billings on July 1, 2025. Population is only one input. The audit shows how many positions you actually hold on Google Maps across the area.
Do you have an office in Billings?+
No. Our office is in Vancouver, Washington. We work with spray foam and insulation contractors across the United States and Canada.
How do I see where my company ranks in Billings?+
Run the free Market Visibility Audit. It checks your Google Maps ranking at a grid of points around your business and shows the map in a few minutes.
See where your company ranks in Billings.
Get a free market visibility audit and see where you show up, and where you do not, across your service area.
Get My Free Market Visibility AuditPrefer to talk first? Book a strategy call.