Spray Foam Genius Marketing helps spray foam and insulation contractors in Memphis, Tennessee win more jobs from homeowners and builders searching in that market. What follows is a local reading of the same Census, climate, and housing lines printed in the cards. The climate zone on this page is 3A. The population line reads 609,647. If a line is missing, this section does not fill it in.
Read as a set, the sourced lines suggest what a Memphis contractor should say first. Heating is the larger degree-day number, so cold-weather comfort is the first story for Memphis. With owner-occupancy at 45%, a Memphis campaign that speaks only to resident homeowners is aimed at the smaller tenure group. Check it against the grid. A message can be right for the climate and still be invisible three miles from the shop.
609,647 is the population figure for Memphis. The note on that line says: Estimate for July 1, 2025. The county line reads Shelby County. Rankings on Google Maps are local to the searcher, so a strong pin near the shop can still leave the rest of a city this size uncovered.
The median year homes were built in Memphis is 1971. That year is earlier than the national median of 1981 printed in the same note. The note on that line says: National median: 1981 (survey estimate, with a margin of error). A later median points toward more new construction in the mix. An earlier median points toward more retrofit work. The page does not split that into job counts.
Homes built before 1980 account for 64% of the housing stock in Memphis. That share is higher than the national figure of 48% in the same note. The note on that line says: National: 48% (survey estimate). Older homes are the usual audience for retrofit insulation. The percentage is not a count of leads.
Owner-occupied homes in Memphis are 45%. That is lower than the national figure of 65% in the same note. The city figure is under half, so renters are a large part of occupied homes. Renters are less often the person who hires insulation, which makes owners and landlords the tighter audience. The note on that line says: National: 65% (survey estimate). Aim the website and the map listing at people who can approve the work.
Memphis is in Tennessee, and the climate zone on this page is 3A. The moisture letter on this zone is humid (3A). The note reads: humid climate, zone 3 of 8. On the IECC scale used on our state pages, the number rises as the climate gets colder, from 1 (hot) to 8 (subarctic). Source on this page: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270), as of October 21, 2022. Zone is a reason to lead with the jobs people in this climate ask about, not a rank factor by itself.
A typical year, as printed here, needs 2,875 heating degree days and 2,314 cooling degree days. Both figures use base 65 F. Heating (2,875) is larger than cooling (2,314). The heating note says the reading was measured at MEMPHIS INTL AP. Pages and ads can lead with cold rooms, drafts, and heating bills. Do not copy a cold-climate service list onto a cooling-led city, or the reverse.
Memphis's median home value on this page is $209,800. That is lower than the national figure of $360,600 in the same note. Source on this page: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25077, as of 2024. Do not invent a typical job size from this number. Job price depends on the scope the contractor actually sells.
Start with the audit if you want to see where a Memphis listing stands at more than one point on the map. Book a strategy call when you want a person to go through the options. We do not offer pay-per-lead pricing, and we do not limit the work to one contractor per city.
Local area
What Census files list for Memphis. If a line is missing, that file had nothing that met the overlap rule. Nothing here is estimated.
ZIP codes. 38109, 38118, 38116, 38128, 38127, 38113, 38134, 38106, 38018, 38016, 38111, 38120, 38117, 38119, 38115, 38114, 38108, 38122, 38141, 38107, 38104, 38112, 38133, 38125, 38103, 38126, 38105, 38132, 38131, 38152.
These are 2020 Census ZIP Code Tabulation Areas that overlap Memphis. A ZCTA is the Census stand-in for a ZIP code. It is not a USPS delivery list. Source: U.S. Census Bureau, 2020 ZCTA to Place Relationship File. Retrieved 2026-10-31.
Primary roads. I-40, I-240, I-55, State Route 385, Bill Morris Parkway, Nonconnah Parkway, Sam Cooper Boulevard, State Route 300.
Limited-access highways from the 2020 Census TIGER primary roads file that cross the city boundary. Interstate labels drop the space Census stores after the hyphen. Short Census forms in the road names are written as full words. Interstate, US, state, and Puerto Rico route numbers stay as route designators. A road stored with both & and and is listed once. Source: U.S. Census Bureau, TIGER/Line 2020 Primary Roads (MTFCC S1100). Retrieved 2026-10-31.
Landmarks. Memphis International, Fuller State Park, Riverside Park, Overton Park.
Named Census area landmarks that overlap Memphis: airports, national park land, national forest or other federal land, state parks, and larger parks. Largest overlap first, up to five. Abbreviations in those names are written out, and a Park- prefix is shown as the place name followed by Park. Source: U.S. Census Bureau, TIGER/Line 2020 Area Landmarks. Retrieved 2026-10-31.
Market facts for spray foam contractors in Memphis
Population
609,647
Estimate for July 1, 2025
Source: U.S. Census Bureau, Vintage 2025 population estimates for cities and towns. As of July 1, 2025.
County
Shelby County
County that contains the city's central point
Source: U.S. Census Bureau Geocoder (2020 county boundaries). As of 2020.
IECC climate zone
3A
humid climate, zone 3 of 8
Source: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270). As of October 21, 2022.
Heating degree days per year
2,875
Normal, base 65 F, measured at MEMPHIS INTL AP
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Cooling degree days per year
2,314
Normal, base 65 F, measured at MEMPHIS INTL AP
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Median year homes were built
1971
National median: 1981 (survey estimate, with a margin of error)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25035. As of 2024.
Homes built before 1980
64%
National: 48% (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25034. As of 2024.
Owner-occupied homes
45%
National: 65% (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25003. As of 2024.
Median home value
$209,800
Owner-occupied homes. National: $360,600 (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25077. As of 2024.
Each figure links to its public source and shows the date it applies to.
Drawn from the sourced figures above. No new numbers.
Homes built before 1980
Owner-occupied homes
Median home value
Heating and cooling load in a typical year
Degree days per year, a standard measure of how much heating or cooling a climate needs.
What this means for your marketing in Memphis
45% of occupied homes in Memphis are owner-occupied (nationally: 65%), and the median home value is $209,800 (nationally: $360,600). Renters make up a large part of the city, and renters are less often the ones who commission insulation work, so the buyers you want are a smaller group of owners and landlords. It is worth checking in your Google Maps grid whether the strongest demand sits in the suburbs and towns around the city. Lower home values tend to go with more price-aware buyers, so clear pricing, financing options and any rebates you can verify help.
Memphis is in Shelby County, which falls in IECC climate zone 3A. NOAA's 1991-2020 normals for MEMPHIS INTL AP (about 4 miles away) show 2,875 heating degree days and 2,314 cooling degree days in a typical year, so heating and cooling both matter. For a spray foam or insulation contractor, demand is not tied to one season: searches can be about summer attic heat or winter drafts and heating bills, so pages and ads that cover both work better than one seasonal message. The "A" in 3A marks a humid climate, so moisture control and air sealing deserve space in your content.
The Census Bureau's 2024 American Community Survey puts the median home in Memphis at a build year of 1971 (nationally: 1981), and 64% of its homes were built before 1980 (nationally: 48%). That is an older housing stock. Older homes are where attic insulation, air sealing and rim joist work tend to pay off for the owner, so retrofit and energy-bill messaging usually fits better here than a new-construction pitch.
Memphis had an estimated 609,647 residents on July 1, 2025 (U.S. Census Bureau). Google Maps rankings change from one part of a market to the next, so being visible near your shop does not mean being visible across the whole service area. The free Market Visibility Audit shows your ranking at a grid of points around your business.
How the Google Maps grid works in a market like Memphis
Google Maps does not show one ranking for a whole city. The result changes block by block, depending on where the searcher is standing. Our audit searches from a grid of points around your business and records where you appear at each one. Green means you are in the top 3 at that spot. Red means customers there are not finding you. For a Tennessee contractor working Memphis, green and red are positions at those points. They are not a citywide trophy.
Example from a client in Baton Rouge, Louisiana, not Memphis
How working with us goes
Spray Foam Genius Marketing works with spray foam and insulation contractors. The steps are the same in Memphis as everywhere else. Plans are month to month, and you can end service with 30 days notice.
1. Audit
We look at where your company shows up on Google Maps in the cities you serve. The Market Visibility Audit is free. It shows the current grid. It is not a forecast, and it does not promise a ranking.
2. Plan
If the work is a fit, we write a plan for the website, the Google Business Profile, and the ads for the jobs you take. We do not sell shared leads. We do not promise that only one contractor in Memphis can hire us.
3. Launch
We set up the work in the plan. You buy and own the domain at a registrar you choose, such as Namecheap or GoDaddy. We do not hold the domain, and we do not transfer it. If we build a website, we can move that website to a host you choose after you have been with us at least 90 days and you end service with 30 days notice. Before 90 days the website stays with us.
4. Monthly review
Each month we review what is live: the map listing, the pages, and the ads. We do not bill per lead or per estimate.
Services for Memphis contractors
SEO Services for Insulation Companies
A Memphis SEO plan can split retrofit and new-construction pages using the median build year of 1971 published here.
Google Business Profile Optimization
The map listing is how a Memphis searcher meets the company before the website. The grid shows whether that meeting happens across the service area.
Google Ads Management
Google Ads for Memphis capture people who are searching now. They do not replace the map grid, and they are not sold as pay-per-lead.
Facebook & Instagram Ads
Facebook and Instagram ads for a Memphis contractor should target the towns you serve in Tennessee, with an offer that matches a job you want more of.
Website Development
A Memphis website needs the services, the service area, and a way to call. You buy and own the domain at a registrar you choose. We do not hold it.
Reputation Management
Reviews for a Memphis contractor are part of the map result. Ask after finished jobs, and answer what comes in. We do not invent review counts.
Results from other markets
These are real client results from the markets named. Client companies are not identified, and results vary by market.
Spray foam marketing in Memphis: FAQ
What climate zone is Memphis in, and why does it matter for my marketing?+
Shelby County is in IECC climate zone 3A (U.S. Department of Energy and PNNL, 2022). Climate zone drives what insulation work homeowners ask about, so it shapes which services and keywords to put first on your website and in your ads.
Is heating or cooling the bigger driver in Memphis?+
NOAA's 1991-2020 normals for the nearest weather station show 2,875 annual heating degree days and 2,314 annual cooling degree days. The two are close, which is a useful starting point for choosing what to promote.
How old are the homes in Memphis, and does it change what I should sell?+
The Census Bureau's 2024 American Community Survey estimates a median build year of 1971 and 64% of homes built before 1980 in Memphis. Older homes tend to need retrofit work such as attic and air sealing, so lead with that.
Do most people in Memphis own their homes?+
The 2024 American Community Survey estimates that 45% of occupied homes in Memphis are owner-occupied, compared with 65% nationally. Owners are usually the ones who buy insulation work, so this is the size of the group your marketing is aimed at.
How big is the Memphis market?+
The U.S. Census Bureau estimated 609,647 residents in Memphis on July 1, 2025. Population is only one input. The audit shows how many positions you actually hold on Google Maps across the area.
Do you have an office in Memphis?+
No. Our office is in Vancouver, Washington. We work with spray foam and insulation contractors across the United States and Canada.
How do I see where my company ranks in Memphis?+
Run the free Market Visibility Audit. It checks your Google Maps ranking at a grid of points around your business and shows the map in a few minutes.
Other areas in Tennessee
See where your company ranks in Memphis.
Get a free market visibility audit and see where you show up, and where you do not, across your service area.
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