Spray Foam Genius Marketing helps spray foam and insulation contractors in Clearwater, Florida win more jobs from homeowners and builders searching in that market. This Clearwater page stays tied to the sourced lines: population, zone, degree days, and housing where a survey published them. The climate zone on this page is 2A. The population line reads 114,364. Comparisons to a national figure appear only when that figure is already in the note.
Clearwater shows 57% owner-occupied. That is lower than the national figure of 65% in the same note. Source on this page: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25003, as of 2024. The city figure is at least half, so owner-occupiers are the larger group in this survey line. They are usually the people who can commission insulation on a house they live in. Do not read the percentage as a market-share goal. It is a housing tenure figure from the source named on the card.
114,364 is the population figure for Clearwater. The note on that line says: Estimate for July 1, 2025. The county line reads Pinellas County. Rankings on Google Maps are local to the searcher, so a strong pin near the shop can still leave the rest of a city this size uncovered.
Read as a set, the sourced lines suggest what a Clearwater contractor should say first. Cooling is the larger degree-day number and the zone is humid, so attic heat, moisture, and air sealing belong at the front of a Clearwater site. Check it against the grid. A message can be right for the climate and still be invisible three miles from the shop.
The pre-1980 housing line for Clearwater reads 57%. That share is higher than the national figure of 48% in the same note. Source on this page: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25034, as of 2024. Write about air sealing and attic work for those houses only in the terms you can actually explain. The statistic does not say which neighborhoods hold the older homes.
Clearwater is in Florida, and the climate zone on this page is 2A. The moisture letter on this zone is humid (2A). The note reads: humid climate, zone 2 of 8. On the IECC scale used on our state pages, the number rises as the climate gets colder, from 1 (hot) to 8 (subarctic). Source on this page: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270), as of October 21, 2022. Zone is a reason to lead with the jobs people in this climate ask about, not a rank factor by itself.
When the site talks about old houses versus new ones in Clearwater, the sourced median is 1977. That year is earlier than the national median of 1981 printed in the same note. Source on this page: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25035, as of 2024. Do not turn the median into a claim that most homes were built in that exact year. A median is the midpoint of the survey, and the note says it is a survey estimate when that is what the source published.
Median home value in Clearwater is $415,600. That is higher than the national figure of $360,600 in the same note. The note on that line says: Owner-occupied homes. National: $360,600 (survey estimate). A higher or lower value is not a price you should promise for a job. It is a clue about which message to lead with, comfort and performance or straightforward savings, and it stays tied to the survey year.
A typical year, as printed here, needs 447 heating degree days and 3,701 cooling degree days. Both figures use base 65 F. Cooling (3,701) is larger than heating (447). The heating note says the reading was measured at ST PETERSBURG INTL AP. Pages and ads can lead with hot attics, summer bills, and rooms that will not cool. Do not copy a cold-climate service list onto a cooling-led city, or the reverse.
Use the audit to see the Clearwater grid, or book a strategy call to go through it with us. We work only with spray foam and insulation contractors. Plans are month to month with 30 days notice. You buy and own your domain at a registrar you choose. We do not hold it, and we do not transfer a domain.
Local area
What Census files list for Clearwater. If a line is missing, that file had nothing that met the overlap rule. Nothing here is estimated.
ZIP codes. 33755, 33759, 33761, 33756, 33765, 33764, 33767, 33763.
These are 2020 Census ZIP Code Tabulation Areas that overlap Clearwater. A ZCTA is the Census stand-in for a ZIP code. It is not a USPS delivery list. Source: U.S. Census Bureau, 2020 ZCTA to Place Relationship File. Retrieved 2026-10-31.
Primary roads. State Highway 55, US Highway 19 N.
Limited-access highways from the 2020 Census TIGER primary roads file that cross the city boundary. Interstate labels drop the space Census stores after the hyphen. Short Census forms in the road names are written as full words. Interstate, US, state, and Puerto Rico route numbers stay as route designators. A road stored with both & and and is listed once. Source: U.S. Census Bureau, TIGER/Line 2020 Primary Roads (MTFCC S1100). Retrieved 2026-10-31.
Market facts for spray foam contractors in Clearwater
Population
114,364
Estimate for July 1, 2025
Source: U.S. Census Bureau, Vintage 2025 population estimates for cities and towns. As of July 1, 2025.
County
Pinellas County
County that contains the city's central point
Source: U.S. Census Bureau Geocoder (2020 county boundaries). As of 2020.
IECC climate zone
2A
humid climate, zone 2 of 8
Source: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270). As of October 21, 2022.
Heating degree days per year
447
Normal, base 65 F, measured at ST PETERSBURG INTL AP
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Cooling degree days per year
3,701
Normal, base 65 F, measured at ST PETERSBURG INTL AP
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Median year homes were built
1977
National median: 1981 (survey estimate, with a margin of error)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25035. As of 2024.
Homes built before 1980
57%
National: 48% (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25034. As of 2024.
Owner-occupied homes
57%
National: 65% (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25003. As of 2024.
Median home value
$415,600
Owner-occupied homes. National: $360,600 (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25077. As of 2024.
Each figure links to its public source and shows the date it applies to.
Drawn from the sourced figures above. No new numbers.
Homes built before 1980
Owner-occupied homes
Median home value
Heating and cooling load in a typical year
Degree days per year, a standard measure of how much heating or cooling a climate needs.
What this means for your marketing in Clearwater
The Census Bureau's 2024 American Community Survey puts the median home in Clearwater at a build year of 1977 (nationally: 1981), and 57% of its homes were built before 1980 (nationally: 48%). That is close to the national picture, so a mix of retrofit pages for older homes and pages for newer construction fits the market.
Clearwater is in Pinellas County, which falls in IECC climate zone 2A. NOAA's 1991-2020 normals for ST PETERSBURG INTL AP (about 7 miles away) show 447 heating degree days and 3,701 cooling degree days in a typical year, so cooling is the larger load. For a spray foam or insulation contractor, that tends to move what homeowners search for toward hot attics, high summer energy bills and rooms that will not cool. The "A" in 2A marks a humid climate, so moisture control and air sealing deserve space in your content.
57% of occupied homes in Clearwater are owner-occupied (nationally: 65%), and the median home value is $415,600 (nationally: $360,600). That is close to the national mix of owners and renters.
Clearwater had an estimated 114,364 residents on July 1, 2025 (U.S. Census Bureau). Google Maps rankings change from one part of a market to the next, so being visible near your shop does not mean being visible across the whole service area. The free Market Visibility Audit shows your ranking at a grid of points around your business.
How the Google Maps grid works in a market like Clearwater
Google Maps does not show one ranking for a whole city. The result changes block by block, depending on where the searcher is standing. Our audit searches from a grid of points around your business and records where you appear at each one. Green means you are in the top 3 at that spot. Red means customers there are not finding you. The Clearwater map you want is the one with many points, because that is how customers actually search.
Example from a client in Baton Rouge, Louisiana, not Clearwater
How working with us goes
Spray Foam Genius Marketing works with spray foam and insulation contractors. The steps are the same in Clearwater as everywhere else. Plans are month to month, and you can end service with 30 days notice.
1. Audit
We look at where your company shows up on Google Maps in the cities you serve. The Market Visibility Audit is free. It shows the current grid. It is not a forecast, and it does not promise a ranking.
2. Plan
If the work is a fit, we write a plan for the website, the Google Business Profile, and the ads for the jobs you take. We do not sell shared leads. We do not promise that only one contractor in Clearwater can hire us.
3. Launch
We set up the work in the plan. You buy and own the domain at a registrar you choose, such as Namecheap or GoDaddy. We do not hold the domain, and we do not transfer it. If we build a website, we can move that website to a host you choose after you have been with us at least 90 days and you end service with 30 days notice. Before 90 days the website stays with us.
4. Monthly review
Each month we review what is live: the map listing, the pages, and the ads. We do not bill per lead or per estimate.
Services for Clearwater contractors
SEO Services for Insulation Companies
Search pages for Clearwater should name the jobs that fit zone 2A, then the neighborhoods you actually cover in Florida.
Google Business Profile Optimization
Categories and services on the Clearwater profile need to match zone 2A, not a template written for a different climate.
Google Ads Management
Google Ads for Clearwater capture people who are searching now. They do not replace the map grid, and they are not sold as pay-per-lead.
Facebook & Instagram Ads
Facebook and Instagram ads for a Clearwater contractor should target the towns you serve in Florida, with an offer that matches a job you want more of.
Website Development
A Clearwater website needs the services, the service area, and a way to call. You buy and own the domain at a registrar you choose. We do not hold it.
Reputation Management
Reviews for a Clearwater contractor are part of the map result. Ask after finished jobs, and answer what comes in. We do not invent review counts.
Results from other markets
These are real client results from the markets named. Client companies are not identified, and results vary by market.
Spray foam marketing in Clearwater: FAQ
What climate zone is Clearwater in, and why does it matter for my marketing?+
Pinellas County is in IECC climate zone 2A (U.S. Department of Energy and PNNL, 2022). Climate zone drives what insulation work homeowners ask about, so it shapes which services and keywords to put first on your website and in your ads.
Is heating or cooling the bigger driver in Clearwater?+
NOAA's 1991-2020 normals for the nearest weather station show 447 annual heating degree days and 3,701 annual cooling degree days. Cooling is the larger number, which is a useful starting point for choosing what to promote.
How old are the homes in Clearwater, and does it change what I should sell?+
The Census Bureau's 2024 American Community Survey estimates a median build year of 1977 and 57% of homes built before 1980 in Clearwater. That is near the national mix, so cover both retrofit and new construction.
Do most people in Clearwater own their homes?+
The 2024 American Community Survey estimates that 57% of occupied homes in Clearwater are owner-occupied, compared with 65% nationally. Owners are usually the ones who buy insulation work, so this is the size of the group your marketing is aimed at.
How big is the Clearwater market?+
The U.S. Census Bureau estimated 114,364 residents in Clearwater on July 1, 2025. Population is only one input. The audit shows how many positions you actually hold on Google Maps across the area.
Do you have an office in Clearwater?+
No. Our office is in Vancouver, Washington. We work with spray foam and insulation contractors across the United States and Canada.
How do I see where my company ranks in Clearwater?+
Run the free Market Visibility Audit. It checks your Google Maps ranking at a grid of points around your business and shows the map in a few minutes.
Other areas in Florida
See where your company ranks in Clearwater.
Get a free market visibility audit and see where you show up, and where you do not, across your service area.
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