Market facts for spray foam contractors in Brooklyn
Each figure links to its public source and shows the date it applies to.
Population
2,631,580
5-year survey estimate, with a wider margin of error for smaller cities
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B01003. As of 2020-2024.
County
Kings County
County that contains the city's central point
Source: U.S. Census Bureau Geocoder (2020 county boundaries). As of 2020.
IECC climate zone
4A
humid climate, zone 4 of 8
Source: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270). As of October 21, 2022.
Heating degree days per year
4,872
Normal, base 65 F, measured at NEW YORK JFK INTL AP
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Cooling degree days per year
1,017
Normal, base 65 F, measured at NEW YORK JFK INTL AP
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Median year homes were built
1944
National median: 1980 (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25035. As of 2020-2024.
Homes built before 1980
80%
National: 50% (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25034. As of 2020-2024.
Owner-occupied homes
29%
National: 65% (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25003. As of 2020-2024.
Median home value
$905,000
Owner-occupied homes. National: $332,700 (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25077. As of 2020-2024.
Main heating fuel
utility gas (72%)
Share of occupied homes (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25040. As of 2020-2024.
Drawn from the sourced figures above. No new numbers.
Homes built before 1980
Owner-occupied homes
Median home value
Heating and cooling load in a typical year
Degree days per year, a standard measure of how much heating or cooling a climate needs.
What this means for your marketing in Brooklyn
29% of occupied homes in Brooklyn are owner-occupied (nationally: 65%), and the median home value is $905,000 (nationally: $332,700). Renters make up a large part of the city, and renters are less often the ones who commission insulation work, so the buyers you want are a smaller group of owners and landlords. It is worth checking in your Google Maps grid whether the strongest demand sits in the suburbs and towns around the city. Higher home values tend to go with owners who spend on comfort and performance, so quality, warranty and results messaging usually works better than leading with price.
Brooklyn is in Kings County, which falls in IECC climate zone 4A. NOAA's 1991-2020 normals for NEW YORK JFK INTL AP (about 10 miles away) show 4,872 heating degree days and 1,017 cooling degree days in a typical year, so heating is the larger load. For a spray foam or insulation contractor, that tends to move what homeowners search for toward cold rooms, drafts, high heating bills and ice dams. The "A" in 4A marks a humid climate, so moisture control and air sealing deserve space in your content.
The Census Bureau's 2020-2024 American Community Survey (5-year estimates) puts the median home in Brooklyn at a build year of 1944 (nationally: 1980), and 80% of its homes were built before 1980 (nationally: 50%). That is an older housing stock. Older homes are where attic insulation, air sealing and rim joist work tend to pay off for the owner, so retrofit and energy-bill messaging usually fits better here than a new-construction pitch.
Of occupied homes in Brooklyn, 72% heat mainly with utility gas and 14% with electricity (ACS 2020-2024, 5-year). With utility gas heating most homes, owners compare their winter gas bills, so comfort and heating-bill savings are the familiar angle.
Brooklyn had an estimated 2,631,580 residents in the 2020-2024 American Community Survey (5-year estimates). Google Maps rankings change from one part of a market to the next, so being visible near your shop does not mean being visible across the whole service area. The free Market Visibility Audit shows your ranking at a grid of points around your business.
How the Google Maps grid works in a market like Brooklyn
Google Maps does not show one ranking for a whole city. The result changes block by block, depending on where the searcher is standing. Our audit searches from a grid of points around your business and records where you appear at each one. Green means you are in the top 3 at that spot. Red means customers there are not finding you.
Example from a client in Baton Rouge, Louisiana, not Brooklyn
Services for Brooklyn contractors
SEO Services for Insulation Companies
Rank higher on Google, attract the right local traffic, and convert visits into real leads with organic growth built for spray foam contractors.
Google Business Profile Optimization
Improve your Google Business Profile and local search visibility so your insulation company appears more often across Google Maps, manages reviews well, and turns views into phone calls.
Google Ads Management
Capture demand from homeowners and builders actively searching for a contractor right now, while your Google Maps and SEO visibility build behind it.
Facebook & Instagram Ads
Paid Facebook and Instagram campaigns with lead forms, landing pages and retargeting that turn homeowners scrolling their feed into estimate requests.
Website Development
Fast, mobile-friendly websites built for SEO, lead conversion, and trust, engineered to turn visitors into paying customers.
Reputation Management
Get more 5-star reviews, respond to feedback fast, and build a reputation that wins trust and wins more local jobs.
Results from other markets
These are real client results from the markets named. Client companies are not identified, and results vary by market.
Spray foam marketing in Brooklyn: FAQ
What climate zone is Brooklyn in, and why does it matter for my marketing?+
Kings County is in IECC climate zone 4A (U.S. Department of Energy and PNNL, 2022). Climate zone drives what insulation work homeowners ask about, so it shapes which services and keywords to put first on your website and in your ads.
Is heating or cooling the bigger driver in Brooklyn?+
NOAA's 1991-2020 normals for the nearest weather station show 4,872 annual heating degree days and 1,017 annual cooling degree days. Heating is the larger number, which is a useful starting point for choosing what to promote.
How old are the homes in Brooklyn, and does it change what I should sell?+
The Census Bureau's 2020-2024 American Community Survey (5-year estimates) estimates a median build year of 1944 and 80% of homes built before 1980 in Brooklyn. Older homes tend to need retrofit work such as attic and air sealing, so lead with that.
Do most people in Brooklyn own their homes?+
The 2020-2024 American Community Survey (5-year estimates) estimates that 29% of occupied homes in Brooklyn are owner-occupied, compared with 65% nationally. Owners are usually the ones who buy insulation work, so this is the size of the group your marketing is aimed at.
How big is the Brooklyn market?+
The Census Bureau estimated 2,631,580 residents in Brooklyn in the 2020-2024 American Community Survey (5-year estimates). Population is only one input. The audit shows how many positions you actually hold on Google Maps across the area.
Do you have an office in Brooklyn?+
No. Our office is in Vancouver, Washington. We work with spray foam and insulation contractors across the United States and Canada.
How do I see where my company ranks in Brooklyn?+
Run the free Market Visibility Audit. It checks your Google Maps ranking at a grid of points around your business and shows the map in a few minutes.
Other areas in New York
See where your company ranks in Brooklyn.
Get a free market visibility audit and see where you show up, and where you do not, across your service area.
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