Spray Foam Genius Marketing helps spray foam and insulation contractors in New York, New York win more jobs from homeowners and builders searching in that market. The paragraphs under this one use only the public figures already on the page, each of which keeps its source and date in the cards below. The climate zone on this page is 4A. The population line reads 8,584,629. They are a reading of those figures for a contractor, not a new study.
Home values enter the conversation in New York only through the sourced median of $778,600. That is higher than the national figure of $360,600 in the same note. The note on that line says: Owner-occupied homes. National: $360,600 (survey estimate). Use it to choose emphasis. Leave specific project prices off the marketing page unless they are your own quotes.
Heating (4,553) is larger than cooling (1,222). The heating degree-day value is 4,553 and the cooling value is 1,222. Both figures use base 65 F. The heating note says the reading was measured at NEW YORK CNTRL PK TWR. Pages and ads can lead with cold rooms, drafts, and heating bills. Put the larger load first on the Google Business Profile services and on the main service pages.
The headcount published for New York is 8,584,629. The note on that line says: Estimate for July 1, 2025. The county line reads Kings County. That number does not say how many households will hire an insulation company. It does say the Google Maps result has room to change from one neighborhood to the next.
Housing age in New York is summarized as a median build year of 1953. That year is earlier than the national median of 1981 printed in the same note. Retrofit language fits an older median. Newer-construction language fits a later one. Use the median as a tilt, and keep both services if you actually sell both.
The main heating fuel line for New York reads utility gas (65%). The note on that line says: Share of occupied homes (survey estimate). You can mention that fuel when you explain air sealing, because it is the bill owners already pay. Do not turn it into a promised savings figure.
Look at the zone before you write service pages for New York. It is 4A. The moisture letter on this zone is humid (4A). Note: humid climate, zone 4 of 8. On the IECC scale used on our state pages, the number rises as the climate gets colder, from 1 (hot) to 8 (subarctic). The citation sits on the climate card below. Publisher: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270).
78% of homes in New York were built before 1980, according to the line on this page. That share is higher than the national figure of 48% in the same note. If that share is a large part of the city, retrofit pages deserve a real section, not a footnote under new construction.
Put together, the figures on this page suggest a practical order for New York marketing. Heating is the larger degree-day number, so cold-weather comfort is the first story for New York. With owner-occupancy at 33%, a New York campaign that speaks only to resident homeowners is aimed at the smaller tenure group. Check it against the grid. A message can be right for the climate and still be invisible three miles from the shop.
The owner-occupied share on this page is 33% for New York. That is lower than the national figure of 65% in the same note. The city figure is under half, so renters are a large part of occupied homes. Renters are less often the person who hires insulation, which makes owners and landlords the tighter audience. A Google Business Profile that speaks only to homeowners still needs a service area that matches where those owners live, which may be outside the city limits.
The free Market Visibility Audit checks Google Maps at a grid of points around a New York business and shows where the company is in the top three and where it is not. Book a strategy call if you would rather walk through the market first. Spray Foam Genius Marketing works with spray foam and insulation contractors from its office in Vancouver, Washington. We do not sell shared leads.
Local area
What Census files list for New York. If a line is missing, that file had nothing that met the overlap rule. Nothing here is estimated.
ZIP codes. 10314, 11234, 10309, 10306, 11430, 10312, 10305, 10465, 10301, 11385, 11236, 10304, 11434, 10303, 10464, 11413, 11357, 10463, 11207, 11691, 11208, 11368, 11101, 11377, 11364, 11365, 11235, 11378, 10469, 11375, 10461, 10467, 11414, 11379, 11215, 10308, 11354, 11203, 10473, 11209, 11420, 11422, 11362, 11223, 11697, 11214, 11432, 10466, 11229, 11358, 11367, 11238, 11230, 10310, 11694, 11220, 11239, 11355, 11361, 10471, 11418, 11210, 11412, 11105, 10307, 11204, 11356, 11427, 11224, 11212, 11370, 10474, 11433, 11366, 11222, 11373, 11435, 10460, 10462, 11228, 11219, 11211, 11231, 10470, 11423, 10035, 11206, 11221, 11360, 11426, 11218, 11201, 11233, 11429, 10457, 11226, 11421, 10475, 11232, 10458, 10302, 11411, 11205, 10029, 11419, 11417, 11371, 11369, 11213, 10472, 10456, 10454, 10451, 10468, 10034, 11692, 11237, 11693, 10452, 10023, 11216, 11004, 11374, 10027, 10453, 10025, 10024, 11225, 11363, 11106, 11428, 10459, 10002, 11436, 11372, 11217, 11249, 10455, 11102, 11103, 10032, 10031, 11416, 10019, 10011, 10001, 10009, 10033, 10003, 10040, 11415, 10016, 10013, 10014, 10004, 10128, 10036, 10022, 11104, 10065, 10026, 10010, 10021, 10018, 10012, 10028, 10039, 10017, 10038, 10030, 11359, 10037, 10044, 10075, 11005, 10007, 11439, 10280, 10006, 10005, 11451, 10282, 10311, 11109, 10069, 10119, 10199, 11424, 10020, 10278, 10162, 10110, 10170, 10112, 10103, 10111, 10174, 10168, 10165, 10171, 10152, 10172, 10167, 10154, 10173, 10153, 10279, 10271, 10115, 10177, 10169.
These are 2020 Census ZIP Code Tabulation Areas that overlap New York. A ZCTA is the Census stand-in for a ZIP code. It is not a USPS delivery list. Source: U.S. Census Bureau, 2020 ZCTA to Place Relationship File. Retrieved 2026-10-31.
Primary roads. I-278, Belt Parkway, I-678, I-495, Grand Central Parkway, Long Island Expressway, I-95, Brooklyn Queens Expressway.
Limited-access highways from the 2020 Census TIGER primary roads file that cross the city boundary. Interstate labels drop the space Census stores after the hyphen. Short Census forms in the road names are written as full words. Interstate, US, state, and Puerto Rico route numbers stay as route designators. A road stored with both & and and is listed once. Source: U.S. Census Bureau, TIGER/Line 2020 Primary Roads (MTFCC S1100). Retrieved 2026-10-31.
Landmarks. Gateway National Recreation Area, John F Kennedy International, Pelham Bay Park, Latourette Park, Floyd Bennett Field.
Named Census area landmarks that overlap New York: airports, national park land, national forest or other federal land, state parks, and larger parks. Largest overlap first, up to five. Abbreviations in those names are written out, and a Park- prefix is shown as the place name followed by Park. Source: U.S. Census Bureau, TIGER/Line 2020 Area Landmarks. Retrieved 2026-10-31.
Market facts for spray foam contractors in New York
Population
8,584,629
Estimate for July 1, 2025
Source: U.S. Census Bureau, Vintage 2025 population estimates for cities and towns. As of July 1, 2025.
County
Kings County
County that contains the city's central point
Source: U.S. Census Bureau Geocoder (2020 county boundaries). As of 2020.
IECC climate zone
4A
humid climate, zone 4 of 8
Source: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270). As of October 21, 2022.
Heating degree days per year
4,553
Normal, base 65 F, measured at NEW YORK CNTRL PK TWR
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Cooling degree days per year
1,222
Normal, base 65 F, measured at NEW YORK CNTRL PK TWR
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Median year homes were built
1953
National median: 1981 (survey estimate, with a margin of error)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25035. As of 2024.
Homes built before 1980
78%
National: 48% (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25034. As of 2024.
Owner-occupied homes
33%
National: 65% (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25003. As of 2024.
Median home value
$778,600
Owner-occupied homes. National: $360,600 (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25077. As of 2024.
Main heating fuel
utility gas (65%)
Share of occupied homes (survey estimate)
Source: U.S. Census Bureau, 2024 American Community Survey 1-year estimates, table B25040. As of 2024.
Each figure links to its public source and shows the date it applies to.
Drawn from the sourced figures above. No new numbers.
Homes built before 1980
Owner-occupied homes
Median home value
Heating and cooling load in a typical year
Degree days per year, a standard measure of how much heating or cooling a climate needs.
What this means for your marketing in New York
33% of occupied homes in New York are owner-occupied (nationally: 65%), and the median home value is $778,600 (nationally: $360,600). Renters make up a large part of the city, and renters are less often the ones who commission insulation work, so the buyers you want are a smaller group of owners and landlords. It is worth checking in your Google Maps grid whether the strongest demand sits in the suburbs and towns around the city. Higher home values tend to go with owners who spend on comfort and performance, so quality, warranty and results messaging usually works better than leading with price.
New York is in Kings County, which falls in IECC climate zone 4A. NOAA's 1991-2020 normals for NEW YORK CNTRL PK TWR (about 8 miles away) show 4,553 heating degree days and 1,222 cooling degree days in a typical year, so heating is the larger load. For a spray foam or insulation contractor, that tends to move what homeowners search for toward cold rooms, drafts, high heating bills and ice dams. The "A" in 4A marks a humid climate, so moisture control and air sealing deserve space in your content.
The Census Bureau's 2024 American Community Survey puts the median home in New York at a build year of 1953 (nationally: 1981), and 78% of its homes were built before 1980 (nationally: 48%). That is an older housing stock. Older homes are where attic insulation, air sealing and rim joist work tend to pay off for the owner, so retrofit and energy-bill messaging usually fits better here than a new-construction pitch.
Of occupied homes in New York, 65% heat mainly with utility gas and 18% with electricity (ACS 2024). With utility gas heating most homes, owners compare their winter gas bills, so comfort and heating-bill savings are the familiar angle.
New York had an estimated 8,584,629 residents on July 1, 2025 (U.S. Census Bureau). Google Maps rankings change from one part of a market to the next, so being visible near your shop does not mean being visible across the whole service area. The free Market Visibility Audit shows your ranking at a grid of points around your business.
How the Google Maps grid works in a market like New York
Google Maps does not show one ranking for a whole city. The result changes block by block, depending on where the searcher is standing. Our audit searches from a grid of points around your business and records where you appear at each one. Green means you are in the top 3 at that spot. Red means customers there are not finding you. Run it for the New York service area you want. A good result next to the office can sit beside a miss a few miles away.
Example from a client in Baton Rouge, Louisiana, not New York
How working with us goes
Spray Foam Genius Marketing works with spray foam and insulation contractors. The steps are the same in New York as everywhere else. Plans are month to month, and you can end service with 30 days notice.
1. Audit
We look at where your company shows up on Google Maps in the cities you serve. The Market Visibility Audit is free. It shows the current grid. It is not a forecast, and it does not promise a ranking.
2. Plan
If the work is a fit, we write a plan for the website, the Google Business Profile, and the ads for the jobs you take. We do not sell shared leads. We do not promise that only one contractor in New York can hire us.
3. Launch
We set up the work in the plan. You buy and own the domain at a registrar you choose, such as Namecheap or GoDaddy. We do not hold the domain, and we do not transfer it. If we build a website, we can move that website to a host you choose after you have been with us at least 90 days and you end service with 30 days notice. Before 90 days the website stays with us.
4. Monthly review
Each month we review what is live: the map listing, the pages, and the ads. We do not bill per lead or per estimate.
Services for New York contractors
SEO Services for Insulation Companies
Organic search for a New York contractor is a set of service and area pages, not a single homepage with the city name dropped in.
Google Business Profile Optimization
The map listing is how a New York searcher meets the company before the website. The grid shows whether that meeting happens across the service area.
Google Ads Management
In New York, owner-occupied homes are 33%. Ads still have to be aimed at people who can hire the work, inside the geography you serve.
Facebook & Instagram Ads
A New York social ad can speak to homes around the median build year of 1953 when the offer is retrofit or new construction.
Website Development
A New York website needs the services, the service area, and a way to call. You buy and own the domain at a registrar you choose. We do not hold it.
Reputation Management
In New York, a profile with recent reviews gives a searcher something to check before they call. The work is a steady ask, not a burst of fake feedback.
Results from other markets
These are real client results from the markets named. Client companies are not identified, and results vary by market.
Spray foam marketing in New York: FAQ
What climate zone is New York in, and why does it matter for my marketing?+
Kings County is in IECC climate zone 4A (U.S. Department of Energy and PNNL, 2022). Climate zone drives what insulation work homeowners ask about, so it shapes which services and keywords to put first on your website and in your ads.
Is heating or cooling the bigger driver in New York?+
NOAA's 1991-2020 normals for the nearest weather station show 4,553 annual heating degree days and 1,222 annual cooling degree days. Heating is the larger number, which is a useful starting point for choosing what to promote.
How old are the homes in New York, and does it change what I should sell?+
The Census Bureau's 2024 American Community Survey estimates a median build year of 1953 and 78% of homes built before 1980 in New York. Older homes tend to need retrofit work such as attic and air sealing, so lead with that.
Do most people in New York own their homes?+
The 2024 American Community Survey estimates that 33% of occupied homes in New York are owner-occupied, compared with 65% nationally. Owners are usually the ones who buy insulation work, so this is the size of the group your marketing is aimed at.
How big is the New York market?+
The U.S. Census Bureau estimated 8,584,629 residents in New York on July 1, 2025. Population is only one input. The audit shows how many positions you actually hold on Google Maps across the area.
Do you have an office in New York?+
No. Our office is in Vancouver, Washington. We work with spray foam and insulation contractors across the United States and Canada.
How do I see where my company ranks in New York?+
Run the free Market Visibility Audit. It checks your Google Maps ranking at a grid of points around your business and shows the map in a few minutes.
Other areas in New York
See where your company ranks in New York.
Get a free market visibility audit and see where you show up, and where you do not, across your service area.
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