Spray Foam Genius Marketing helps spray foam and insulation contractors in Staten Island, New York win more jobs from homeowners and builders searching in that market. What follows is a local reading of the same Census, climate, and housing lines printed in the cards. The climate zone on this page is 4A. The population line reads 494,956. If a line is missing, this section does not fill it in.
Staten Island is in New York, and the climate zone on this page is 4A. The moisture letter on this zone is humid (4A). The note reads: humid climate, zone 4 of 8. On the IECC scale used on our state pages, the number rises as the climate gets colder, from 1 (hot) to 8 (subarctic). Source on this page: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270), as of October 21, 2022. Zone is a reason to lead with the jobs people in this climate ask about, not a rank factor by itself.
Staten Island's median home value on this page is $675,500. That is higher than the national figure of $332,700 in the same note. Source on this page: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25077, as of 2020-2024. Do not invent a typical job size from this number. Job price depends on the scope the contractor actually sells.
The median year homes were built in Staten Island is 1974. That year is earlier than the national median of 1980 printed in the same note. The note on that line says: National median: 1980 (5-year survey estimate, with a wider margin of error for smaller cities). A later median points toward more new construction in the mix. An earlier median points toward more retrofit work. The page does not split that into job counts.
Owner-occupied homes in Staten Island are 68%. That is higher than the national figure of 65% in the same note. The city figure is at least half, so owner-occupiers are the larger group in this survey line. They are usually the people who can commission insulation on a house they live in. The note on that line says: National: 65% (5-year survey estimate, with a wider margin of error for smaller cities). Aim the website and the map listing at people who can approve the work.
Contractors sizing up Staten Island can start from 494,956 residents. The note on that line says: 5-year survey estimate, with a wider margin of error for smaller cities. Source on this page: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B01003, as of 2020-2024. The county line reads Richmond County. The marketing question is which part of that population can hire the work, and the housing lines further down are the closer read when they are present.
A typical year, as printed here, needs 4,701 heating degree days and 1,270 cooling degree days. Both figures use base 65 F. Heating (4,701) is larger than cooling (1,270). The heating note says the reading was measured at NEWARK INTL AP. Pages and ads can lead with cold rooms, drafts, and heating bills. Do not copy a cold-climate service list onto a cooling-led city, or the reverse.
Look at the fuel split before you write a savings section for Staten Island. The line says utility gas (85%). Source on this page: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25040, as of 2020-2024. The figure is a share of occupied homes in the survey, not a count of your future customers.
Nothing here is a ranking promise. It is a way to order the Staten Island message. Heating is the larger degree-day number, so cold-weather comfort is the first story for Staten Island. Check it against the grid. A message can be right for the climate and still be invisible three miles from the shop.
Homes built before 1980 account for 60% of the housing stock in Staten Island. That share is higher than the national figure of 50% in the same note. The note on that line says: National: 50% (5-year survey estimate, with a wider margin of error for smaller cities). Older homes are the usual audience for retrofit insulation. The percentage is not a count of leads.
Use the audit to see the Staten Island grid, or book a strategy call to go through it with us. We work only with spray foam and insulation contractors. Plans are month to month with 30 days notice. You buy and own your domain at a registrar you choose. We do not hold it, and we do not transfer a domain.
Local area
What Census files list for Staten Island. If a line is missing, that file had nothing that met the overlap rule. Nothing here is estimated.
ZIP codes. 10314, 10309, 10306, 10312, 10305, 10301, 10304, 10303, 10308, 10310, 10307, 10302, 10311.
These are 2020 Census ZIP Code Tabulation Areas that overlap Staten Island. A ZCTA is the Census stand-in for a ZIP code. It is not a USPS delivery list. Source: U.S. Census Bureau, 2020 ZCTA to Place Relationship File. Retrieved 2026-10-31.
Primary roads. State Route 440, I-278, Staten Island Expressway, W Shore Expressway, Korean War Veterans Parkway, Doctor Martin Luther King Expressway, Goethals Bridge, Outerbridge Crossing.
Limited-access highways from the 2020 Census TIGER primary roads file that cross the city boundary. Interstate labels drop the space Census stores after the hyphen. Short Census forms in the road names are written as full words. Interstate, US, state, and Puerto Rico route numbers stay as route designators. A road stored with both & and and is listed once. Source: U.S. Census Bureau, TIGER/Line 2020 Primary Roads (MTFCC S1100). Retrieved 2026-10-31.
Landmarks. Latourette Park, Gateway National Recreation Area, Clove Lakes Park, Silver Lake Park, Wolfes Pond Park.
Named Census area landmarks that overlap Staten Island: airports, national park land, national forest or other federal land, state parks, and larger parks. Largest overlap first, up to five. Abbreviations in those names are written out, and a Park- prefix is shown as the place name followed by Park. Source: U.S. Census Bureau, TIGER/Line 2020 Area Landmarks. Retrieved 2026-10-31.
Market facts for spray foam contractors in Staten Island
Population
494,956
5-year survey estimate, with a wider margin of error for smaller cities
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B01003. As of 2020-2024.
County
Richmond County
County that contains the city's central point
Source: U.S. Census Bureau Geocoder (2020 county boundaries). As of 2020.
IECC climate zone
4A
humid climate, zone 4 of 8
Source: U.S. DOE and PNNL, Guide to Determining Climate Zone by County: Building America and IECC 2021 Updates (PNNL-33270). As of October 21, 2022.
Heating degree days per year
4,701
Normal, base 65 F, measured at NEWARK INTL AP
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Cooling degree days per year
1,270
Normal, base 65 F, measured at NEWARK INTL AP
Source: NOAA NCEI 1991-2020 U.S. Climate Normals. As of 1991-2020.
Median year homes were built
1974
National median: 1980 (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25035. As of 2020-2024.
Homes built before 1980
60%
National: 50% (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25034. As of 2020-2024.
Owner-occupied homes
68%
National: 65% (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25003. As of 2020-2024.
Median home value
$675,500
Owner-occupied homes. National: $332,700 (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25077. As of 2020-2024.
Main heating fuel
utility gas (85%)
Share of occupied homes (5-year survey estimate, with a wider margin of error for smaller cities)
Source: U.S. Census Bureau, 2020-2024 American Community Survey 5-year estimates, table B25040. As of 2020-2024.
Each figure links to its public source and shows the date it applies to.
Drawn from the sourced figures above. No new numbers.
Homes built before 1980
Owner-occupied homes
Median home value
Heating and cooling load in a typical year
Degree days per year, a standard measure of how much heating or cooling a climate needs.
What this means for your marketing in Staten Island
68% of occupied homes in Staten Island are owner-occupied (nationally: 65%), and the median home value is $675,500 (nationally: $332,700). That is close to the national mix of owners and renters. Higher home values tend to go with owners who spend on comfort and performance, so quality, warranty and results messaging usually works better than leading with price.
Staten Island is in Richmond County, which falls in IECC climate zone 4A. NOAA's 1991-2020 normals for NEWARK INTL AP (about 9 miles away) show 4,701 heating degree days and 1,270 cooling degree days in a typical year, so heating is the larger load. For a spray foam or insulation contractor, that tends to move what homeowners search for toward cold rooms, drafts, high heating bills and ice dams. The "A" in 4A marks a humid climate, so moisture control and air sealing deserve space in your content.
The Census Bureau's 2020-2024 American Community Survey (5-year estimates) puts the median home in Staten Island at a build year of 1974 (nationally: 1980), and 60% of its homes were built before 1980 (nationally: 50%). That is an older housing stock. Older homes are where attic insulation, air sealing and rim joist work tend to pay off for the owner, so retrofit and energy-bill messaging usually fits better here than a new-construction pitch.
Of occupied homes in Staten Island, 85% heat mainly with utility gas and 7% with electricity (ACS 2020-2024, 5-year). With utility gas heating most homes, owners compare their winter gas bills, so comfort and heating-bill savings are the familiar angle.
Staten Island had an estimated 494,956 residents in the 2020-2024 American Community Survey (5-year estimates). Google Maps rankings change from one part of a market to the next, so being visible near your shop does not mean being visible across the whole service area. The free Market Visibility Audit shows your ranking at a grid of points around your business.
How the Google Maps grid works in a market like Staten Island
Google Maps does not show one ranking for a whole city. The result changes block by block, depending on where the searcher is standing. Our audit searches from a grid of points around your business and records where you appear at each one. Green means you are in the top 3 at that spot. Red means customers there are not finding you. For a New York contractor working Staten Island, green and red are positions at those points. They are not a citywide trophy.
Example from a client in Baton Rouge, Louisiana, not Staten Island
How working with us goes
Spray Foam Genius Marketing works with spray foam and insulation contractors. The steps are the same in Staten Island as everywhere else. Plans are month to month, and you can end service with 30 days notice.
1. Audit
We look at where your company shows up on Google Maps in the cities you serve. The Market Visibility Audit is free. It shows the current grid. It is not a forecast, and it does not promise a ranking.
2. Plan
If the work is a fit, we write a plan for the website, the Google Business Profile, and the ads for the jobs you take. We do not sell shared leads. We do not promise that only one contractor in Staten Island can hire us.
3. Launch
We set up the work in the plan. You buy and own the domain at a registrar you choose, such as Namecheap or GoDaddy. We do not hold the domain, and we do not transfer it. If we build a website, we can move that website to a host you choose after you have been with us at least 90 days and you end service with 30 days notice. Before 90 days the website stays with us.
4. Monthly review
Each month we review what is live: the map listing, the pages, and the ads. We do not bill per lead or per estimate.
Services for Staten Island contractors
SEO Services for Insulation Companies
A Staten Island SEO plan can split retrofit and new-construction pages using the median build year of 1974 published here.
Google Business Profile Optimization
Categories and services on the Staten Island profile need to match zone 4A, not a template written for a different climate.
Google Ads Management
In Staten Island, owner-occupied homes are 68%. Ads still have to be aimed at people who can hire the work, inside the geography you serve.
Facebook & Instagram Ads
Creative for Staten Island should show the season people feel: cold rooms and drafts.
Website Development
Write the Staten Island site for the person who can approve the job. Owner-occupied homes are 68% on this page.
Reputation Management
Reviews for a Staten Island contractor are part of the map result. Ask after finished jobs, and answer what comes in. We do not invent review counts.
Results from other markets
These are real client results from the markets named. Client companies are not identified, and results vary by market.
Spray foam marketing in Staten Island: FAQ
What climate zone is Staten Island in, and why does it matter for my marketing?+
Richmond County is in IECC climate zone 4A (U.S. Department of Energy and PNNL, 2022). Climate zone drives what insulation work homeowners ask about, so it shapes which services and keywords to put first on your website and in your ads.
Is heating or cooling the bigger driver in Staten Island?+
NOAA's 1991-2020 normals for the nearest weather station show 4,701 annual heating degree days and 1,270 annual cooling degree days. Heating is the larger number, which is a useful starting point for choosing what to promote.
How old are the homes in Staten Island, and does it change what I should sell?+
The Census Bureau's 2020-2024 American Community Survey (5-year estimates) estimates a median build year of 1974 and 60% of homes built before 1980 in Staten Island. Older homes tend to need retrofit work such as attic and air sealing, so lead with that.
Do most people in Staten Island own their homes?+
The 2020-2024 American Community Survey (5-year estimates) estimates that 68% of occupied homes in Staten Island are owner-occupied, compared with 65% nationally. Owners are usually the ones who buy insulation work, so this is the size of the group your marketing is aimed at.
How big is the Staten Island market?+
The Census Bureau estimated 494,956 residents in Staten Island in the 2020-2024 American Community Survey (5-year estimates). Population is only one input. The audit shows how many positions you actually hold on Google Maps across the area.
Do you have an office in Staten Island?+
No. Our office is in Vancouver, Washington. We work with spray foam and insulation contractors across the United States and Canada.
How do I see where my company ranks in Staten Island?+
Run the free Market Visibility Audit. It checks your Google Maps ranking at a grid of points around your business and shows the map in a few minutes.
Other areas in New York
See where your company ranks in Staten Island.
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